Jye Jiun Lu
E-commerce Gtm Manager (Europe Market) @Huawei Consumer Business Group
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WORK HISTORY
E-commerce Gtm Manager (Europe Market) @Huawei Consumer Business Group
Düsseldorf, DE
Achieved full operational ownership of the Czech e-commerce site in 6 months (vs. 12-month norm), driving +30% YoY growth through optimized campaign pacing and performance tracking.•Orchestrated go-to-market planning for multiple product categories, optimizing launch strategy, sales pacing, and conversion funnel design to maximize online revenue.•Developed and refined GTM campaigns using weekly traffic, CVR, and AOV data to optimize bundle mechanics and messaging across all touchpoints, boosting promotional ROI.•Analyzed historical sales data and lifecycle curves using BI tools to design launch pacing and promotional offers, improving campaign timing and conversion rates.•Coordinated cross-functional alignment between supply chain, product, and marketing teams, ensuring on-time launches and optimal inventory availability for key campaigns.
EDUCATION
ESMT Berlin
Master of Business Administration - MBA
Philipps-Universität Marburg
Exchange Student
輔仁大學
Bachelor of Arts - BA
Nebraska cozad high school
High school
ABOUT JYE JIUN LU
Hi there, this is JJ from Taiwan. Strategic and data-driven e-commerce professional with 6+ years of experience in go-to-market planning, sales pacing, and performance optimization across DTC platforms. Combines strong GTM execution with a background in brand and content marketing to drive user-centric, insight-led launch strategies.
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