James W.
- Role
- Vice President, Marketing at WCG
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About James W.
As the Vice President of Marketing at WCG, I lead the development and execution of…
Experience
Vice President, Marketing
May 2022 — Present
Brought onboard to counteract a substantial loss of market share, Created aggressive marketing plans that unified customer experience and tied together business development, operations, and customer service. Resulted in significant division growth, increased brand recognition, and customer loyalty. • Increased pipeline by $45MM in year one through robust and fully-integrated marketing strategies. • Drove a 40% increase in SQLs through dynamic messaging and strategic initiatives. • Developed a cohesive approach to strengthening customer relationships through innovative digital and human-driven touchpoints.
Education
Georgia Institute of Technology
Civil Engineering
University of Memphis
Bachelor of Science (B.S.), Health Sciences
Briarcrest Christian High School
High School Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program
Skills
- Marketing
- Program Management
- Public Speaking
- Marketing Strategy
- Rehabilitation
- Coaching
- Sports Management
- Leadership
- Analysis
- Fitness
- Nutrition
- Sports
- Wellness
- Wellness Coaching
- Budgets
- Fundraising
- Operant Conditioning
- Sales Management
- Functional Training
- Exercise Physiology
- Sports Nutrition
- Customer Service
- Leadership Development
- Sales
- Healthcare
- Fitness Industry
- Management
- Prevention
- Program Development
- Cpr Certified
- Sports Injuries
- Account Management
- Training
- Employee Wellness
- Engaging Public Speaker
- Team Leadership
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