John Roberts

About John Roberts

I lead B2B revenue engine transformations that fuse GTM strategy, enterprise applications, digital, data, and AI — creating an optimized commercial operating model. I align Marketing, Sales, Customer Success, Renewals, and Support around shared signals, lifecycle motions, and AI-enabled workflows that improve outcomes while lowering cost-to-serve.With customer intimacy as the North Star, I digitally enable lifecycle interactions so customers engage how they prefer and teams stay focused on higher-complexity, high-value work. I bridge business strategy and technology execution, ensuring the commercial model and enabling ecosystem advance together.My approach grounds transformation in growth goals, then looks end-to-end across lifecycle interactions, business processes, and enabling systems. I define a clear maturity model, map the capability and architecture shifts required, and sequence plays that deliver near-term wins while building durable operating model change. Digital, data, and AI — including agentic workflows — act as core force multipliers that reduce friction, elevate lifecycle interactions, and continuously strengthen commercial performance. Strong program and portfolio discipline — integrated roadmaps, enterprise architecture, KPI hierarchies, change leadership, and value realization — ensures outcomes are sustained and compound over time.Representative transformations:• Subscription / SaaS GTM redesign: Shifted a hardware-centric business to a software- and SaaS-driven model, redesigning lifecycle motions and enabling $2B in software/SaaS revenue with 70% recurring.• Digital-first B2B commerce: Built multi-motion self-service + assisted buying (cart, EDI/punch-out, automated supply), growing online channels to $800M–$1B+ while materially reducing cost-to-serve.• Industrial GTM system redesign: Connected product/portfolio, customer-driven design, manufacturing readiness, and global supply chain with segmented commercial motions — improving outcomes and margin performance.• Enterprise transformation: Led multi-year portfolios up to $150M, delivering ~$75M annual savings,~25% TCO reduction, and durable adoption through disciplined governance and change leadership.

Experience

1. Associate Partner

   Stratafusion Group

   Jan 2026 — Present · Los Gatos, CA, US

   Joined Stratafusion as associate partner to focus on AI transformation and modernizes revenue engines at growth inflection points to include providing diagnostics and fractional AI transformation management offices. I align go-to-market strategy, enterprise systems, data, and AI to help executive teams scale commercial performance while reducing structural cost and showing value. My scope spans Life Sciences, High Tech, and SaaS, with a focus on durable operating model change and measurable value realization.

Education

• University of Denver

  Master of Science (MS), Systems Management

• San Francisco State University

  Bachelor's degree, English

Skills

• Analytics
• Digital Transformation
• Cross-Functional Team Leadership
• Marketing
• E-Commerce