Jessica Whitaker

About Jessica Whitaker

My journey began in the kitchen, where I discovered the power of creativity and connection. As a chef, I crafted unforgettable dining experiences, pouring my heart into every detail to bring joy to others. My time in hospitality taught me not just about food, but about people and the value of creating something meaningful. I’m currently pursuing a business degree at the University of Southern California on a full-ride scholarship, and it’s truly a dream come true. My journey from the kitchen to the classroom has been unexpected, but incredibly fulfilling. I’ve traded my chef’s hat for a deep dive into global business strategy and consumer analysis, and along the way, I’ve discovered a new passion. What excites me most right now is how data can tell a story about consumer behavior and how businesses can improve these relationships and help companies make smarter decisions. As I continue this path, I’m excited to see how I can apply what I’m learning to make a meaningful impact in my future career. Beyond the classroom, I’m fueled by a love for travel and a deep curiosity about the world. Exploring new cultures inspires me to see things from different perspectives and embrace the unexpected. I’ve learned that the best experiences often come from stepping out of your comfort zone and exploring the unknown. At the end of the day, I’m here to create, connect, and grow.

Experience

1. Marketing Data Analyst

   Bonline

   May 2025 — Present · London, GB

   BOnline is a SaaS telecom firm supporting small businesses with CRM tools and digital marketing platforms. My role is to analyze user behavior and identify key points of friction that are affecting conversion rates. I use tools like Mixpanel and Hotjar to track user sessions, spot where users are getting stuck, and uncover patterns in their behavior. I organize the findings in Google Sheets and translate the data into clear insights for the marketing team. This includes highlighting where users become inactive, where buttons lag, and where the experience could be improved. My analysis helps the team prioritize key areas for UX improvements and marketing focus. The insights help to support clearer CTA, smoother page flows, and keeping users engaged throughout the journey.

Education

• University of Southern California

  Bachelor of Arts - BA, Global Business

• Long Beach City College

  Associate of Science - AS, Business Administration and Management, General

• Le Cordon Bleu _ North America

  Associate of Arts - AA, Culinary Arts/Chef Training