Johanna W. Daye
Project Manager @Northwest Counseling Service
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WORK HISTORY
Project Manager @Northwest Counseling Service
Philadelphia, PA, US
Manage and coordinate communications and marketing strategies for community outreach program. Responsible for providing guidance in the design, production and distribution of new media, multimedia, and direct mail. Partner with cross-functional teams including executive, creative design and operational to ensure marketing and branding strategies meet target markets, revenue goals and community focused initiatives. Develop target markets, design organizational print and electronic materials (i.e. brochures, logos, visual presentations, advertisements, press releases) and execute utilization of new media tools (i.e, blogs, SEO, website, text messages). Coordinated innovative guerilla social/multimedia marketing and communication campaigns to increase program awareness. Conduct market research, analyze and monitor consumer trends and social media websites. Write and edit business materials, respond to media requests, provide guidance in marketing strategies, facilitate seminars and training presentations. Manage $3 Million budget for fiscal operations and monitor marketing budget for projects. Prepare and monitor detailed financial reports for executive management and government-sponsored programs. Review, analyze and resolve account discrepancies. Selected Accomplishments: Drove creation, planning and production of successful ongoing revenue-generating programs. Launched marketing and communication campaigns to improve government sponsorship, increase customer retention and community involvement.
EDUCATION
Thomas Jefferson University
Master of Business Administration (MBA), International Business
The Links, Incorporated Scott-Hawkins Leadership Institute
Certificate, Organizational Leadership
Community College of Philadelphia
Associate in Applied Science, Marketing
Philadelphia University
Bachelor of Science, Marketing
SKILLS
ABOUT JOHANNA W. DAYE
Dynamic. Grounded. Purpose-driven.I’ve built a career in real estate and community leadership that reflects my values—connection, impact, and growth. Whether leading major initiatives, mentoring the next generation, or helping families navigate homeownership, I bring clarity, strategy, and heart to everything I do.At this stage in life, I value authentic conversations and meaningful connections—both professionally and personally. I’m intentional about how I spend my time and who I share it with. I appreciate ambition, kindness, emotional intelligence, and a sharp sense of humor.Outside of work, you’ll usually find me exploring cultural events around the city, traveling, or hosting gatherings that bring good people together.Let’s connect
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