Jason Crawford

About Jason Crawford

I’m a passionate media professional with strategic planning and buying experience across offline and digital media. A cornerstone of my career is my ongoing curiosity; whether it’s creating a big idea, or finding a new insight in the data. I love challenging teams and clients to think differently to find a better way. I approach strategy and planning based on first understanding the client\'s business and their marketing challenges. Secondly, understanding the target consumer and identifying key insights that allow the client to intersect and engage in a way that creates value for the consumer and the brand. Then working collaboratively with creative teams, the goal is to develop that central communication platform that media and programs can help amplify in order to move the target audience through the desired pathway to action. Lastly is being able understand the data, derive actionable insights, and continually evolve the campaign and messaging to maximize results.Specialties: Performance marketing with key focus programmatic display, paid social, paid search, affiliates. Experience in cross-channel strategy and activation.

Experience

1. SVP Engagement Strategy

   CMI Media Group

   Aug 2025 — Present

Education

• Utah State University

  BS, Marketing

• Utah State University

  Bachelor's degree, Marketing

  1998 — 2000

Skills

• Marketing
• Mobile Marketing
• Sem
• Media Buying
• Online Advertising
• Strategic Planning
• Advertising
• Integrated Marketing
• Digital Strategy
• Direct Marketing
• Marketing Strategy
• Digital Media
• Digital Marketing