John Buttery

About John Buttery

CEO | Riodatos - AI pedestrian detection & forklift safety systems. I lead Riodatos, a distributor of industrial safety technology, focused on AI-based pedestrian detection and collision-avoidance systems in real operating environments.Riodatos works with select global manufacturers to deploy production-grade edge AI safety systems across forklifts, mobile equipment, and industrial facilities. Importantly, we do not sell forklifts or compete with OEMs—our role is strictly aftermarket, supporting EHS teams, dealers, and operations leaders with unbiased validation, installation, and rollout support.Rather than demos or pilots built for sales, Riodatos emphasizes on-site validation using a single production forklift, allowing teams to evaluate performance under their actual lighting, traffic density, layouts, and operator behavior—before any rollout decision.I personally lead:+ Validation unit programs and first-unit deployments+ Channel and dealer enablement across the Americas+ Enterprise safety evaluations for multi-site operationsMy work sits at the intersection of EHS accountability, operational reality, and applied AI—helping safety leaders document risk reduction, support capital approvals, and deploy systems that actually work on the floor.Core Focus Areas+ AI Pedestrian Detection & Forklift Safety (edge-based vision systems)+ Aftermarket, OEM-neutral safety integrations+ Validation units, pilot design, and rollout frameworks+ Distributor and dealer channel development+ Cross-border industrial safety deploymentsIndustries Served: Manufacturing | Warehousing | Logistics | Construction | Heavy IndustryIf safety performance must be measured before it’s trusted, we’re aligned.

Experience

1. CEO

   Riodatos Ai Pedestrian Detection Systems

   Oct 2019 — Present · Tucson, AZ, US

   Pedestrian Detection Systems | Industrial Vehicle Safety | EHS AI Technology SolutionsI lead Riodatos, a systems integrator focused on one thing: helping EHS and Fleet teams actually deploy pedestrian safety systems for industrial vehicles — not just evaluate them.Most safety projects stall due to cost, complexity, or IT requirements. We take a different approach.We help facilities start small, validate quickly, and scale safely — without large upfront investment or operational disruption. Focus: AI pedestrian detection and proximity alert systems for forklifts and heavy equipment Deployment Model: Pilot-first approach — one machine, one site, real-world validation Key Advantage: No CAPEX options (~$95/month per forklift), no IT infrastructure, no wearable tags Systems: Proxicam, inviol, ZoneSafe, and RioV360. AI technology safety solutions. Environments: Manufacturing, logistics, recycling, ports, and constructionOur goal is simple: reduce pedestrian risk around industrial vehicles while making implementation practical for operations, finance, and safety teams alike.With decades of experience in industrial technology and channel development, I focus on bridging innovation and execution — turning safety initiatives into deployed, working systems in the field.

Education

• University of Arizona

  MBA, Marketing

  1987 — 1989

• University of Arizona

  BS, Finance

  1983 — 1987

• Canyon Del Oro High School

  High School, High School

  1979 — 1983

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Biologics
• Strategic Partnerships
• Business Strategy
• Product Management
• Biotechnology
• Consulting
• Animal Health
• Competitive Analysis
• Start-Ups
• Mergers & Acquisitions
• Entrepreneurship
• Strategic Planning
• Leadership
• Management
• Business Alliances
• Business Intelligence
• Saas
• Product Marketing
• Enterprise Software
• Sales Management
• Product Development
• Software as a Service (Saas)
• Business Development
• Project Management
• Vaccines
• New Business Development
• Marketing
• Strategy