Jacqueline Walsh
Brand Experience & Visual Merchandising | Creative Marketing Executive | Omni-channel Retail & Digital | Go-to-Market, Brand Strategy, Growth Strategy
- Role
- Strategic Consultant Various Companies at The Nantucket Project
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Jacqueline Walsh
I am a creative strategist and brand storyteller with expertise in developing…
Experience
Strategic Consultant Various Companies
Jan 2021 — Present · NY, US
Brought on board through referrals on different roles involving fashion branding and retail, live event production, and creative agency work.The Nantucket Project: Served as Event Producer for the past 3 years of the live event on Nantucket Island. Partnered cross-functionally to manage, and direct successful execution of all experiential activations and guest activities. The event hosts 750 – guests. Producer responsibilities included all travel and logistics, event design and development, off site breakouts and all budgeting.Commando: Developed concept for and executed 1st retail pop up location for brand in Soho New York. Oversaw all events and activations. Worked closely with Marketing and PR teams to grow awareness, leveraging the store as a destination to see the brand come to life.Banter: Developed refresh strategy in line with rebranding, creating new in store experience, new sign package, packaging program updates and in store activations. Produced first editor’s event for rebrand, generating buzz around product and piercings.Williams New York: Retained by this creative agency specializing in luxury real estate to work in Creative Services Management, spanning shoot production, operations, and budgeting. The Children\'s Place: Supported successful launch of new fashion brand, Sugar and Jade, including designing their press event, developing website content and activations.Nic+Zoe: Contracted to expand and optimize their web business in a more meaningful way to connect with customers and prospects. Developed a strategic marketing plan and roadmap for the next 6-12 months.
Education
Fashion Institute of Technology
BA
Skills
- Merchandising
- Marketing Strategy
- Email Marketing
- Creative Direction
- Web Marketing
- Retail
- Brand Management
- Visual Merchandising
- Customer Experience
- Catalogs
- Fashion
- Store Management
- Account Management
- Creative Services
- Marketing
- Strategic Partnerships
- Styling
- Leadership
- Management
- E-Commerce
- Apparel
- Window Displays
- Brand Development
- Trend Analysis
- Advertising
- Trend
- Multi-Channel Retail
- Luxury Goods
- Footwear
- Assortment
- Private Label
- Sportswear
- Merchandise Planning
- Online Marketing
- P&L Management
- Driving Results
- Retail Marketing
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