Joaquin Varela

About Joaquin Varela

UnlockCommerce: Transforming SuiteCommerce & Shopify into High-Performing eCommerce PowerhousesAt UnlockCommerce, we specialize in building, optimizing, and maintaining SuiteCommerce and Shopify sites for companies using NetSuite. Our mission is to deliver premium customer experiences through fast, responsive, beautifully designed websites with advanced features and customizations that drive measurable results. What Sets Us ApartSuiteCommerce Expertise: Founded by former Oracle/NetSuite employees, we bring unmatched SuiteCommerce knowledge and best practices to every project.Shopify Specialists: Our team includes dedicated Shopify experts, with a strong focus on B2B eCommerce solutions and seamless NetSuite integrations.Integration Excellence: We can design, build, and maintain Shopify B2B/B2C stores, integrating them into NetSuite using NetSuite Connector or Celigo, ensuring a unified and efficient system.Innovation: With early access to new NetSuite releases and features, we ensure your setup is always ahead of the curve.Customer-First Approach: We prioritize your unique business needs, delivering tailored solutions that align with your goals. Proven Results1. Boosted Conversions: Achieved an 80% increase in conversion rates for an established eCommerce site, significantly driving revenue growth.2. Cost Efficiency: Delivered a new eCommerce site that reduced operational costs by 30% while streamlining processes.3. Enhanced UX: Conducted customer surveys to identify key pain points, implementing optimizations that transformed the user experience. What Our Clients Say“The Unlock team is professional, responsive, and proactive. They feel like an extension of our own team, and the results speak for themselves.” - Kate Stokes, Marketing Manager, FermobUSA“UnlockCommerce has been a game changer for us. Their SuiteCommerce expertise and customer-focused approach make them invaluable.” - Jesse Driscol, General Manager, Contractors Direct How We WorkOur team of SuiteCommerce and Shopify experts aligns seamlessly with your time zones, providing timely support and bespoke solutions. Whether you need a new site, advanced customizations, or ongoing technical SEO enhancements, we deliver with a commitment to excellence and speed. Explore Our WorkCheck out our portfolio: Let’s ConnectReach out here on LinkedIn, email us at h••••@unlockcommerce.coLet’s unlock your eCommerce potential!

Experience

1. CEO Founder

   Unlockcommerce

   Mar 2018 — Present

   At UnlockCommerce, I lead a passionate team dedicated to empowering businesses through cutting-edge eCommerce solutions. As the Co-Founder and CEO, I built the company alongside a group of industry experts to specialize in SuiteCommerce—creating high-converting, scalable, and innovative websites tailored to our clients’ needs.Our relentless commitment to delivering measurable results has positioned us as a trusted partner for businesses seeking eCommerce excellence. Through collaboration and innovation, we’ve earned the praise and loyalty of our clients by consistently exceeding expectations.Expanding on our foundation of B2B commerce expertise and NetSuite capabilities, we’ve also embraced the Shopify Plus platform, crafting robust B2B online sales channels for clients ready to scale their operations. This dual-platform proficiency allows us to offer unparalleled flexibility and strategic insights to drive growth for our customers.With a clear focus on delivering value and innovation, I continue to guide UnlockCommerce toward shaping the future of eCommerce for businesses aiming to thrive in the digital age.

Education

• University of Kent

  Exchange Student, Computer Science

  2015 — 2016

• Universidad ORT Uruguay

  Engineer's degree, Systems Engineering

  2012 — 2017

• The British Schools, Montevideo

  Físico Matemático, Bachillerato Internacional (IB)

  1997 — 2011

Skills

• Mysql
• Inglés
• Java
• Desarrollo Web
• Microsoft Sql Server
• C++
• Sencha
• Gestión De Proyectos
• Php
• C#
• .net
• Java Ee
• Microsoft Office
• Html
• Ajax
• Codeigniter
• Scrum
• Visual Studio
• Adobe Fireworks
• Css
• Sql
• Javascript
• Asp.net