Joe Vandette

About Joe Vandette

Customer-centric senior marketing and digital executive with over 20 years of progressive management experience, and a successful track record of delivering transformational results in both public and private organizations. Strategic marketing leader recognized for driving overall enterprise growth and building a brand strategy to increase visibility and steer business across all platforms through the unification of analytics, customer experience, brand purpose, creative communication, and marketing technology.Owner of the holistic customer experience strategy and growth acceleration initiatives across all brand touchpoints, leveraging specific performance metrics for campaign effectiveness, channel creation, campaign ROI, and lead generation.Inclusive leader who creates an atmosphere that celebrates diverse backgrounds and perspectives, while accommodating the different needs and working styles of each team member to achieve collective success. EXPERTISE:MARKETING & ADVERTISING- Customer & Brand Strategy- Media & Communications- CRM & Customer Experience- Creative & Production- Loyalty DevelopmentDIGITAL TRANSFORMATION- Omni-Channel Strategy- E-Commerce- Change Management- Web & Mobile DevelopmentSTRATEGY & ANALYTICS- Competitive Strategy- Performance Analytics- Consumer Insights- P&L Oversight- Team Development

Experience

1. Chief Brand & Marketing Officer

   National Vision Inc.

   Jan 2025 — Present · Atlanta, GA, US

Education

• USC Marshall School of Business

  Certificate, Food Industry Executive Program

• Cornell Dyson School of Applied Economics & Management

  Certificate, Food Executive Program

• Penn State University

  Bachelor of Science - BS, Management Science & Information Systems

Skills

• Customer Insight
• Business Process Improvement
• Change Management
• Leadership
• Retail
• Analytical Skills
• Competitive Analysis
• Pricing Strategy
• Strategy
• Inventory Management
• Analysis
• Process Improvement
• Planning Budgeting & Forecasting
• Pricing
• P&L Management
• Team Building
• New Process Implementation
• Consumer Insights
• Marketing
• Analytics
• Business Strategy
• Forecasting
• Executive-Level Communication
• Business Development
• Revenue & Profit Growth
• Cross-Functional Team Leadership
• Competitive Intelligence
• Strategic Planning
• Marketing Strategy
• Bottom Line Improvement
• Project Management
• Promotional Analysis