Justyna Maksymiw

Brand Manager, Edrington Americas, Canada @Suntory Global Spirits

Toronto, ON, CA

Functions as The Macallan, Highland Park, The Glenrothes, The Famous Grouse, Naked Malt and Brugal brand custodian for Canada, ensuring brand standards are clearly communicated, upheld and executed with excellence, educating and correcting where necessary to promote commercial excellence principles and luxury behaviours • In alignment with Global Brand and Americas Regional Teams, leads the development of brand growth marketing strategy across different stages of the consumer journey, implementation of innovation launch plans and activation programs for the portfolio, ATL/BTL communication strategies driving brand awareness, saliency and profitable growth for the brands• Manages brand financials including A&P and Trade, monthly phasing, spend analysis and leads quarterly Latest Estimate process with Finance, ensuring alignment to P&L annual plan • Completes monthly national and provincial Value and Volume Share performance analysis, noting gains/declines impacting the portfolio and key competitive set to inform development of strategy processes and shifts • Manages and briefs key agency partner relationships (PR, media, social, creative) to deliver annual plan objectives• Develops all bi-lingual Canadian compliant packaging for General List SKUs in conjunction with Global, providing French copy, direction on legal front/back labels, secondary pack and shipper requirements to ensure compliance • People Leader: manages 3 direct reports, collaborates with cross-functional Finance, S & OP, Field Marketing, Regional Sales Management teams to deliver superior brand marketing and execution • Develops portfolio off-premise part time offer guidelines, noting frequency and depth requirements in addition to merchandizing guidelines to drive brand building initiatives in partnership with key customers• Uses consumer & purchaser journey to fuel strategy and growth plans, continuously looking for actionable insights

George Brown Polytechnic

Hospitality & Culinary Arts

University of Toronto

Honors Bachelor of Arts, Art History