Erica Atchison
Director of Marketing and Client Experience @Meridian Financial
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WORK HISTORY
Director of Marketing and Client Experience @Meridian Financial
FL, US
Execute and evaluate business development and marketing strategies and annual marketing plans, content calendars and email strategies - Create and update all marketing materials and presentations- Work with Northwest Mutual contacts to ensure compliance- Organize and execute client and prospect events (in-person and virtual) from start to finish
EDUCATION
University of Florida - Warrington College of Business
Executive MBA
Universitat de Barcelona
Bachelor of Science - BS
ABOUT ERICA ATCHISON
Leading the charge at Meridian Financial, my role as Director of Marketing focuses on the creation and execution of innovative marketing strategies and memorable client events. Our team\'s efforts are dedicated to enhancing business development and maintaining rigorous compliance with industry standards. The strategies devised have not only bolstered our brand but also ensured a consistent, engaging journey for our clients. Drawing on my foundational skills in event management and marketing campaigns, honed through orchestrating both in-person and virtual events, I\'ve been instrumental in driving Meridian Financial\'s marketing endeavors. This track record is underpinned by a commitment to forging strong relationships and delivering results, a testament to the value of strategic marketing in fostering client loyalty and advancing organizational goals.
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