Erica Atchison

Director of Marketing and Customer Experience, Meridian Financial

Role
Director of Marketing and Client Experience at Meridian Financial
Location
Miami, FL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Erica Atchison

Leading the charge at Meridian Financial, my role as Director of Marketing focuses on the creation and execution of innovative marketing strategies and memorable client events. Our team\'s efforts are dedicated to enhancing business development and maintaining rigorous compliance with industry standards. The strategies devised have not only bolstered our brand but also ensured a consistent, engaging journey for our clients. Drawing on my foundational skills in event management and marketing campaigns, honed through orchestrating both in-person and virtual events, I\'ve been instrumental in driving Meridian Financial\'s marketing endeavors. This track record is underpinned by a commitment to forging strong relationships and delivering results, a testament to the value of strategic marketing in fostering client loyalty and advancing organizational goals.

Experience

  1. Director of Marketing and Client Experience

    Meridian Financial

    Feb 2018 — Present · FL, US

    Execute and evaluate business development and marketing strategies and annual marketing plans, content calendars and email strategies - Create and update all marketing materials and presentations- Work with Northwest Mutual contacts to ensure compliance- Organize and execute client and prospect events (in-person and virtual) from start to finish

Education

  • University of Florida - Warrington College of Business

    Executive MBA

    2010 — 2012

  • Universitat de Barcelona

    Bachelor of Science - BS

    2005 — 2009

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Erica Atchison — Director of Marketing and Client Experience at Meridian Financial in Miami, FL, US | Unifers