Justin Zandri
Director of Business Development: Veritonic
- Role
- Director of Business Development at Veritonic
- Location
- Stamford, CT, US
- LinkedIn followers
- 500 followers
About Justin Zandri
Analytical and creative consumer marketing and sales expert with over 20 years post-MBA experience delivering results for some of the world\'s most valuable brands. Acutely skilled at translating deep consumer and marketplace understanding into growth strategies and aligning diverse stakeholders within complex organizational environments. New Business Development • Strategy • Integrated Marketing • Cross Functional Leadership • Advertising Development • Creative Leadership • B2B Marketing • Agency Partnership • Consumer Marketing • Global Marketing • Digital Marketing • Consumer Insights/Analytics • New Product Launch
Experience
Director of Business Development
Sep 2021 — Present · New York, NY, US
B2B SaaS measurement and analytics platform focused on creative effectiveness and media performance across digital and emerging channels. • Recruited to build and lead Veritonic’s agency, brand, and publisher revenue following a deliberate career pivot into SaaS sales and measurement.• Own commercial strategy and enterprise partnerships representing 30%+ of annual company revenue.• Consistently exceed annual quotas; delivered 35% book-of-business growth in 2025 through new logo acquisition and account expansion. • Establish and scale strategic relationships with major media owners, agencies, and enterprise brands, including stewardship of ViacomCBS, Veritonic’s largest brand client. • Partner closely with product and research leadership to shape new product offerings, pricing, and go-to-market positioning based on client demand and market feedback.• Lead deal strategy, contract negotiation, and long-term account growth across complex, multi-stakeholder enterprise environments.
Education
William & Mary
BS, Psychology / Mathematics
1992 — 1996
University of Virginia Darden School of Business
Master of Business Administration (MBA), Marketing/Marketing Management, General
2002 — 2004
Skills
- Advertising
- Strategy
- Consumer Behaviour
- Fmcg
- Leadership
- Segmentation
- Customer Insight
- Integrated Marketing
- Marketing
- Brand Architecture
- Strategic Planning
- Management
- Pharmaceutical Industry
- Product Development
- Consumer Products
- Analytics
- Business Strategy
- Market Planning
- Marketing Research
- Brand Management
- Cross-Functional Team Leadership
- Digital Marketing
- Marketing Strategy
- Strategic Partnerships
- Competitive Analysis
- Consumer Marketing
- Market Research
- P&L Management
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