Justin Yakushi
Product Operations & Program Management Leader| Driving Scalable Processes, Cross-Functional Execution & Growth
- Role
- Content Merchandising, Premium Subscriptions at Roku
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Justin Yakushi
Experienced Marketing and Product Operations and Solutions Manager, helping organizations build teams that translate technical requirements into business goals, improve interoperability, and create incredible outcomes that benefit the business and their customers. I love to find ways to disrupt the current state of operations by leading teams who leverage tools and solutions to find better ways of working. There is no greater joy than seeing team members rollout solutions that can remove manual dependencies for partners, while always continuing to push towards enterprise level automation.
Experience
Content Merchandising, Premium Subscriptions
May 2025 — Present · Santa Monica, CA, US
Oversee the day-to-day management of content projects for the Subscriptions Merchandising team, including maintaining content calendars, optimizing content placement, enriching metadata, and ensuring smooth UAT (User Acceptance Testing) for new CMS features• Work cross-functionally with Marketing, Business, Product, Engineering, Operations, and external partner teams to execute content strategies and campaigns• Manage and launch new premium subscription partnerships, ensuring timely and successful execution of content merchandising initiatives• Identify process gaps and contribute to refining Standard Operating Procedures (SOPs) to optimize content workflows, from curation to execution• Analyze performance data (e.g. Signups, Streaming Hours, etc) to optimize content strategies and provide actionable insights to improve user engagement• Manage various content projects, including updating content experiences and executing promotional stunts to enhance user engagement
Education
UC Irvine
Bachelor of Arts, Sociology and Political Science
Skills
- Sem
- Multi-Channel Marketing
- Product Marketing
- Social Media Marketing
- Training
- Lead Generation
- Crm
- Account Management
- Analytics
- Management
- Business Development
- Digital Marketing
- Email Marketing
- Start-Ups
- Salesforce.com
- Social Media
- Marketing Research
- Sales
- Online Advertising
- Program Management
- Market Research
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