Justin Roberts

About Justin Roberts

Analytical and strategic Media leader driving profitable marketing, eCommerce and digital…

Experience

1. Global Paid Media and Partnership Leader

   Sazerac Company

   Mar 2022 — Present · Cincinnati, OH, US

   Built and lead an in-house team of global paid media buyers, planners and strategists. Sourced, contracted and implemented all in-house planning and buying tools/platforms, inclusive of MRI Simmons, Statista, Meta, Programmatic DSP and Google Ads/YouTube.Established and manage relationship with key media partners including NBC Universal, Disney/ESPN, Paramount, Outfront, Spotify and iHeartMedia. Directly manage relationship with TV Rep Groups including Katz Media and Cox Reps/Locality to build localized linear plans. Built strategic partnerships and programs with Barstool Sports, Wave Sports + Entertainment, PGA, Premier League, NFL and MLB. Secure high-visibility brand integrations with leading events and cultural moments including the Outlaw Music Festival, the Country Music Awards and the Super Bowl. Drive in-house ways of working inclusive of strategy, planning, buying, trafficking and optimizing in-flight media. Work closely with functional peers in PR, Creative, Account Strategy, Customer/Shopper Marketing and Business Intelligence to ensure campaigns are coordinated, measured, effective and efficient.Lead the translation of above the line media to on- and off-premise programming including sweepstakes, POS and retail media support.

Education

• University of Cincinnati Carl H. Lindner College of Business

  Master of Business Administration (M.B.A.), Marketing

  2015 — 2017

• U.S. Army John F. Kennedy Special Warfare Center and School

  Psychological Operations Specialist (37F)

  2006 — 2007

• University of Cincinnati

  Bachelor of Arts (B.A.), History

  2005 — 2010

Skills

• Sem
• Operations Management
• Crm
• Operational Planning
• Security Clearance
• Program Management
• Adobe Creative Suite
• Lead Generation
• Marketing Communications
• Project Management
• Data Analysis
• Army
• Marketing Research
• Html/Css
• Social Media
• Project Planning
• Leadership Development
• Account Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Business Development
• Military Operations
• Digital Marketing
• Strategic Planning
• Team Leadership
• Analytics
• Public Relations
• Sales
• Advertising
• Organizational Leadership
• Teamwork
• Strategy
• Email Marketing
• Team Building
• Management
• Training
• Social Networking
• Social Media Marketing
• Leadership
• Analysis