Justin Ware

About Justin Ware

I bring more than two decades of experience leading creative strategy, content marketing, and digital storytelling, helping mission-driven organizations grow through innovative, audience-centered, personalized communication.As Senior Director of Creative Strategy at EAB, I guide partners in higher education to connect with their communities through integrated, omnichannel campaigns that drive engagement, giving, and long-term loyalty.An Emmy-winning storyteller and pioneer in authentic, video-driven marketing, I bring a balance of creative vision and strategic discipline—blending data, empathy, and design thinking to produce content that inspires action.I’m passionate about building and empowering creative teams, pushing boundaries in digital engagement, and bringing fresh ideas from across industries to advance how institutions tell their stories and achieve their goals.

Experience

1. Senior Director, Creative Strategy

   EAB

   Oct 2025 — Present · Minneapolis, MN, US

   At EAB, I lead creative strategy for our higher education advancement partners, helping colleges and universities more effectively engage their communities and grow philanthropic support.In this role, I focus on developing omnichannel marketing strategies that connect alumni and donors through the right mix of storytelling, data, and technology. I draw on two decades of experience in digital fundraising to support institutions with: Building integrated campaigns that blend digital, print, and experiential touch points to drive engagement and giving: Exploring tools and tactics from inside and outside the higher education industry to bring the most effective, efficient, and cutting-edge solutions to advancement : Partnering with institutions and teams to push the industry forward and redefine how colleges connect with their supporters

Education

• University of Minnesota

  B.A., Journalism and Mass Communications

  1998 — 2002

Skills

• Broadcast
• Facebook
• Public Relations
• Viral Marketing
• Media Relations
• Press Releases
• Digital Media
• Social Media
• Newsletters
• Blogger Outreach
• Youtube
• Twitter
• Word of Mouth Marketing
• Community Management
• Web Content Management
• Philanthropy
• Non-Profits
• Content Strategy
• Fundraising
• New Media
• Video
• Social Networking Sites
• Consulting
• Digital Strategy
• Social Media Monitoring
• Content Marketing
• Video Production
• Communication Training
• Social Media Marketing
• Copywriting
• Online Communications
• Journalism
• Training
• Entrepreneurship
• Strategy
• Media Production
• Emerging Media
• Nonprofits
• Strategic Communications
• Content Development