Justin Leggett
Senior Digital Marketing & E-Commerce Strategist | SEO, Data & AI-Driven Growth | CRM & Web Strategy Expert
- Role
- Sr Website Marketing Manager at JLG Industries
- Location
- Frederick, MD, US
- LinkedIn followers
- 500 followers
About Justin Leggett
Driving Digital Growth | Optimizing Websites, SEO, & Data-Driven Marketing With…
Experience
Sr Website Marketing Manager
Mar 2022 — Present · MD, US
Manage the day to day operations for both the JLG.com, JLGAgriculture.com and Jerrdan.com websites. JLG Industries, Inc. is an American designer, manufacturer and marketer of access equipment (aerial work platforms and telehandlers). The company\'s products are used in construction, fit-outs, industrial maintenance, material handling and facilities maintenance. Jerr-Dan has defined towing and recovery industry standards for performance, reliability, and service. Jerr-Dan offers an extensive range of light, medium and heavy duty wreckers, carriers, and rotators. • Increased the the site health by 30% for Jerrdan.com, while decreasing the page load time for JLG.com by 8 seconds. • Increased the mobile utilization over 8% over the last year on JLG.com by converting multiple pages to responsive formats. • Improved the the site health by 38% for JLG.com, while decreasing the page load time for JLG.com by 9 seconds. • Identified key website performance issues and prioritized with our DT team.• Identified ADA issues and currently working with IT on resolutions to ensure compliance. • Continue to work with DT on website roadmaps for future enhancements and website improvements for all website properties. • Created Dashboards using Looker Studio for leadership to use to monitor website analytics and other key performance indicators. • Created custom reporting for internal stakeholders of website performance.• Work with current Digital Agencies on paid search campaigns and also reporting.• Work with Global Marketing teams to ensure that JLG.com is maintained through multiple languages for global regions.• Monitor website utilization using a mixture of GA-4 Google Analytics, Google Search Console and BrightEdge tools on a daily basis.• Worked with DT and Digital Agency on the JLG.com redesign and also the new JLGAgriculture.com website.
Education
Mount Olive College
BA
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