Justin Jimenez

About Justin Jimenez

In 2021, I stepped away from my executive role to homeschool my two daughters and redefine our family-owned small business after the challenges of 2020. While I’ve greatly enjoyed this time, I’m now eager to return to the marketing content space I dearly miss. Prior to this journey I founded the award-winning AXS Studios, a full-service content, event and video production management team. As part of AEG\'s ticketing and technology platform AXS.com, the content-first platform was uniquely qualified to identify live event fans, but to also tap into exactly what they want. By connecting fans to artists and artists to fans—our unit positioned brand partners to communicate through facilitating that authentic moment. By developing and executing interactive, experiential campaigns that attract audiences online and IRL, I created unique events that generated original content both our clients and their customers loved. This is driven by my roots in content marketing, video production and public relations. I\'m adept at strategic collaboration at the executive level, while remaining hands-on and immersive at the ground level. Known for my creativity, adaptability, and unyielding pursuit of innovation to deliver engaging consumer experiences; all while having a good time doing it.

Experience

1. Owner

   Hair Rx Salon

   Aug 2015 — Present · Centennial, CO, US

   In 2021, I stepped away from my executive role to homeschool my two daughters and redefine our family-owned small business after the challenges of 2020. This time has not only been personally fulfilling, I successfully rebranded and overhauled operations, doubling the salon\'s square footage and increasing annual revenue to over $1 million. Through ground-up comprehensive marketing strategies and overhauling our e-commerce site, we\'ve expanded our customer base by 55%.