Justin Swilling

About Justin Swilling

Relationship-first operator in professional sports who helps complex organizations move faster by identifying opportunities, bringing the right people together, and building an execution cadence that turns priorities into action. I’m at my best when there’s ambiguity, competing stakeholders, or high stakes—and the work needs structure, accountability, and momentum. If you’re looking for a steady “orchestrator” who drives follow-through and strengthens stakeholder trust, that’s my lane.

Experience

1. Senior Director, Marketing Services

   NASCAR

   May 2025 — Present · Charlotte, NC, US

   League-to-team liaison supporting national series teams/drivers by identifying opportunities, convening cross-functional partners, and building an execution cadence that turns priorities into measurable outcomes- Project Lead, Cook Out Clash at Bowman Gray Stadium (2025–2026) — end-to-end delivery across operations, marketing, promotions, communications, and ticket sales- Clash 2025 Highlights: sellout (15K+ per day, 3M+ live FOX viewers, 40+ states + multiple countries). Clash 2026 Highlights: historic winter constraints; mobilized recovery plan with city partners; delivered ~5,500 fans (midweek reschedule, internal estimate) and ~2.349M viewers on FOX/FS2 following a channel shift- Lead Team Business Operations Committees across all three national series (quarterly cadence), translating executive/Team Owner Council priorities into actionable workstreams, decision points, and follow-through across internal verticals- Authored governance/terms for the Driver Ambassador Program in partnership with Legal — incentives, valuation, fairness standards, verification, and payment processes for 36 NASCAR Cup Series drivers- Developed garage & pit road guest hosting guidelines adopted as a baseline by all full-time teams, improving consistency and reducing avoidable issues through standardized expectations- Known for building trust with team leadership, resolving issues before escalation, and ensuring stakeholders view NASCAR as an ally delivering tangible value.Operating model: Diagnose → Convene → Agree on path → Establish leads/timelines → Execute & scale

Education

• Belmont Abbey College

  Bachelor’s Degree, Double Major: Sports Management and Motorsports Management

  2011 — 2015

Skills

• Event Planning
• Ticket Sales
• Leadership
• Public Speaking
• Management
• Sponsorship Sales
• Public Relations
• Social Networking
• Event Management
• Social Media
• Sports Marketing
• Facebook
• Interpersonal Communication
• Racing
• Sports Management
• Sponsorship
• Motorsports
• Networking
• Problem Solving
• Sports
• Account Management