Justin Ng

About Justin Ng

I’m a senior marketing professional with 13+ years of experience driving growth across tech, financial services, news & media, CPG, and entertainment. I bring an integrated, 360° marketing mindset shaped by working across the full marketing ecosystem — from client-side and agency roles to startups and publishers.I specialize in translating complex technologies — like AI — into compelling brand stories that resonate with customers and stakeholders. I thrive at the intersection of product, engineering, and creative: helping technical teams articulate what matters, and enabling creative teams to build work that inspires.My superpower is bridging brand strategy with go-to-market execution. Whether launching new products, repositioning brands, or scaling campaigns, I bring a cross-functional, insight-driven approach that aligns deep tech understanding with emotional storytelling and real business outcomes.I’m passionate about building brands that earn attention, build trust, and drive conversion — with proven success in high-stakes campaigns and content innovation.

Experience

1. Senior Marketing Manager, Tech

   Bloomberg

   Apr 2023 — Present · New York, NY, US

   I lead global brand marketing initiatives (and associated go-to-market strategy) that strengthen Bloomberg’s reputation in technology and drive strategic recruitment. I work cross-functionally across engineering, product, creative, digital, and HR/recruitment to craft marketing that resonates — simplifying complex technical concepts like AI, ML, and NLP to build trust and inspire action. • Lead end-to-end marketing strategy, creative development, and execution for Bloomberg’s technology and innovation brand, aligning company marketing, product marketing, and communications around unified positioning frameworks.• Define KPIs and performance measurement frameworks; synthesize analytics insights into strategic recommendations adopted by senior leadership.• Influence executive stakeholders on narrative direction, campaign investment, and prioritizationKey highlights:• Led the global rebrand and relaunch of TechAtBloomberg.com, the firm’s primary platform for communicating its technology story. Worked directly with the CTO and senior leaders to evolve messaging around AI, ML, NLP, LLMs, and core languages (Python, C++, JavaScript). Relaunch and ongoing optimization efforts increased conversions to the jobs site from 10% to 15%.• Spearheaded a new global employer brand platform, “Make It Happen Here,” rooted in insights from a multi-market brand research study.

Education

• University of Southern California

  B.A., Communication; Minors in Business & Marketing

• General Assembly

  Certificate, Product Management

  2015 — 2016

Skills

• Agile Methodologies
• Html
• Advertising
• Online Advertising
• Social Networking
• Product Management
• Microsoft Office
• Wireframes
• Media Planning
• Photoshop
• SEO
• Competitive Analysis
• Social Media
• Digital Media
• Product Strategy
• Marketing
• Project Management
• Digital Strategy
• Digital Marketing
• Marketing Communications