Justin Rumbach

About Justin Rumbach

I\'m a storyteller at heart, growing up a journalist in a fourth-generation newspaper family. I\'m continuing to apply the skills and lessons I learned working for years in media in the manufacturing industry, helping to lead in both the print and digital space.

Experience

1. Manager, Marketing Media

   MasterBrand, Inc.

   Feb 2025 — Present · Jasper, IN, US

   Lead a multidisciplinary marketing media organization, growing the team from three to 12 while expanding creative capability and operational impact. Oversee print production, social media strategy, visual asset management, photography/videography development and delivery, and kitchen & bath design across a multi-brand portfolio.Provide hands-on leadership that begins with ideation and carries through to the production of photography, CGI, video, social, and print assets, while mentoring teams and building a collaborative, high-performance culture. Partner cross-functionally to deliver scalable, brand-aligned content that supports commercial marketing strategy, influencer programs, and omnichannel execution across dozens of brands.• Provide strategic leadership for enterprise marketing media and creative operations supporting multiple national brands and business lines.• Direct the development and execution of integrated marketing assets across print, digital, social, and experiential channels to support customer acquisition and brand consistency.• Lead cross-functional teams spanning creative, production, and design, ensuring alignment with brand standards, timelines, and business priorities.• Lead the exploration, evaluation, and adoption of AI solutions to improve marketing effectiveness, accelerate workflows, and reduce operational waste across creative and production functions.• Oversee external vendors and agency partners, managing scope, quality, timelines, and cost efficiency.• Manage annual budgets for creative production and media execution, optimizing resources to maximize ROI and operational efficiency.• Contribute to employer branding and internal communications through storytelling, visual content, and brand-aligned messaging.• Monitor performance metrics and stakeholder feedback to continuously improve creative effectiveness and customer engagement.

Education

• Indiana University Bloomington

  Bachelor's degree, Journalism

  1997 — 2000

• Western Governors University

  Master of Business Administration - MBA

  2017 — 2018