Justin Roff-Marsh
Founder @Ballistix
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WORK HISTORY
Founder @Ballistix
AU
Ballistix builds (or re-engineers) sales environments for mid-sized organizations, particularly manufacturers and tech companies. All the sales environments we build feature division of labor (salespeople do nothing but sell) and an inside-out approach to sales (a big inside team supporting a smaller-but busy-outside one). We work in both complex (project) sales environments or simple (commodity) ones. You can read more about our approach in The Machine, here.http://ballistix-mautic.ballistixmail.com/read-the-machine-now-sampler
EDUCATION
Kelvin Grove College of Advanced Education
Classical Ballet
Viago
Jonah, Theory of Constraints: Thinking Processes
Queensland Dance School of Excellence
Classical Ballet
SKILLS
ABOUT JUSTIN ROFF-MARSH
As a kid I was a science nut: still am today.I wasn\'t a natural \'people person\' but I worked (and studied) hard to become good at sales and then sales management.As a co-founder of the Hudson Institute, I had to learn how to convert my salesmanship into direct marketing campaigns - and then a high-throughput sales process.When I started JRMA (a direct-marketing agency), I became painfully aware of the fact most organisations\' sales constraint is not a shortage of leads (as is often assumed) but a total absence of process. Most sales \'processes\' simply aren\'t!By then I had developed a serious interest in process engineering (Deming first, then Theory of Constraints). It was only natural to extend our domain to include the entire sales process (rather than just the lead-generation bit).When \'Sales Process Engineering\' became well developed, we changed our name to Ballistix and the nature of the business from \'direct marketing\' to \'management consulting\'.Specialties: My primary expertise is the \'sales process\'.Specifically, I\'ve dedicated the last 15 years of my life to developing a scientific approach to the design and management of sales processes.I also have a special interest in the Theory of Constraints and general business strategy.
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