Justin Robinette

About Justin Robinette

Accounting and finance firms have a marketing problem most of them can\'t name: technical excellence alone no longer wins clients. They need visibility and accessible expertise to command the premium position in their prospects\' minds. Firms that grow have a clear story, a disciplined pipeline strategy, and a marketing leader who understands the business deeply enough to connect both.That\'s what I build.Fifteen-plus years leading marketing for CPA firms, advisory practices, and tech-forward financial operations companies — at every stage from organic growth to M&A to zero-to-one builds. My work sits at the intersection of brand strategy, demand generation, and operational execution, with deep fluency in the accounting and finance sector that most marketing leaders spend years trying to develop.Most recently at SPRCHRGR: joined as the company\'s first and only marketing leader with no playbook, no team, and no infrastructure. Built everything — brand architecture, HubSpot CRM and automation, website, SEO strategy, ICP frameworks, partner marketing, and a RevOps/sales enablement process. Managed two retainer agencies to gain fractional leverage to compete against larger competitors. Reported directly to the CEO and CFO.Results: website sessions +611% YoY. Qualified leads +116%. Discovery call requests +132%. New customers +39%. LinkedIn engagement 45% above category competitors — publishing 41% fewer posts. Also coined the firm\'s core brand positioning phrase — \"accounting + finance engineers\" — now filed for trademark.I lead with AI natively. Strategy, content, market research, campaign architecture — I integrate AI tools into every phase of the marketing workflow, which is how a team of one consistently produces at the output level of a team of five.Open to: Senior marketing leadership roles (VP / CMO) at accounting, advisory, fintech, or B2B professional services firms. Zero-to-one builder roles at high-growth companies. Fractional CMO engagements. j••••••••@gmail.com

Experience

1. VP of Marketing & Partnerships

   SPRCHRGR

   Jun 2025 — Present · Minneapolis, MN, US

   SPRCHRGR (pronounced \"supercharger\") is built to address a challenge that many growing businesses face — they are underutilizing their numbers. First and only marketing hire at a tech-forward financial operations firm serving lower middle market companies ($5M–$100M). No team. No playbook. No prior infrastructure. Built the entire function from scratch — brand, CRM, content, SEO, pipeline, and partner strategy — and ran it as a lean operation reporting directly to the CEO and CFO.→ Built every pillar of the marketing function from zero: brand architecture, HubSpot CRM and automation, content engine, SEO/AEO strategy, ICP frameworks, sales enablement, partner marketing, and RevOps process — directing two retainer agencies across design, web development, and CRM optimization.→ Grew website sessions 611% YoY — organic search +1,148%, direct traffic +493%, referral traffic +586%.→ Increased qualified leads 116% YoY; discovery call meetings up 132%, generating 50 proposals. New customers grew 39% YoY.→ Achieved LinkedIn engagement 45% above category competitors while publishing 41% fewer posts — a direct result of positioning-led strategy over volume.→ Coined \"accounting + finance engineers\" through a co-facilitated brand workshop — CEO adopted it as the firm\'s core identity statement and filed for trademark (pending).→ Led strategic repositioning during AI-driven market disruption — sharpened ICP segmentation, aligned content to the firm\'s most profitable customer segments, and co-developed messaging strategy with the CFO.→ Developed full partner and referral marketing framework; deepened platform relationships with Sage Intacct (SIAP), BQE Core, Cin7, Bill.com, and more.

Education

• St. Cloud State University

  Bachelor of Science, Marketing, International Business Minor

  1999 — 2003

• University of St. Thomas - Opus College of Business

  Certified Professional Project Manager (CPPM)

  2019 — 2019

• Macquarie University

  Master of Commerce (MCom), Marketing

  2004 — 2005

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Branding & Identity
• Strategy
• Web Content
• Online Marketing
• Marketing Intelligence
• SEO
• Business Analysis
• Professional Services Marketing
• Entrepreneurship
• Business Development
• Marketing Automation
• Website Development
• Culture Change
• Project Management
• Social Media Marketing
• Leadership
• Marketing Communications
• Marketing
• Crm
• Services Marketing
• Data-Driven Marketing
• Collaboration Solutions
• Sales & Marketing Alignment
• Business Process Improvement
• Marketing Management
• Sem
• Online Advertising