Justin Hsu

Marketing Operations Analyst @Palo Alto Networks

Santa Clara, CA, US

Developed and deployed interactive Tableau dashboards for marketing and sales leaders, enabling real-time visibility into full-funnel KPIs including pipeline velocity, ROI, campaign effectiveness, and lead progression across Cloud and AI segments- Led cross-functional performance analytics across sales, GTM, and marketing to track pipeline velocity, ROI, conversion rates, and customer acquisition metrics; developed executive dashboards using Tableau, Einstein Analytics, and Excel to support strategic decision-making- Built self-service reporting infrastructure to empower field and marketing teams with access to segmentation insights, performance trends, and spend efficiency metrics without engineering support- Partnered with GTM, media, and analytics teams to inform territory planning, campaign optimization, and spend allocation using insights derived from large-scale datasets (Salesforce, SQL); contributed to improved budget forecasting accuracy and multi-quarter investment planning- Delivered data storytelling and performance narratives during QBRs and cross-functional reviews, directly influencing investment decisions, channel prioritization, and marketing roadmap execution.