Justin Rezac

About Justin Rezac

Category Leadership, Sales, Marketing and Merchandising Executive with proven success leading teams to maximize sales and sustained profitability. Strategic partner and dedicated leader with strong expertise in business growth, negotiations, and cross-functional partner collaboration. Known for developing strategic partnerships with industry leaders to effectively strengthen the relationship between day-to-day decisions and long-term financial and strategic targets. FINANCIAL PERFORMANCE & RESULTS: Consistently outperformed P&L and operational plan tasks. Strong ability to identify, analyze, and implement value-maximizing action on assortment, financial, and logistics opportunities. Achieved optimal and trend forward product assortments through diligent performance of market & consumer research and competitive analysis. NEW BUSINESS DEVELOPMENT: Implemented the largest merchandise store reinvention in company history while ensuring delivery against core principles of value, frequency, differentiation and reliability. Successful brand management and new product development in trend forward categories of health & wellness and emerging global profiles. STRATEGIC PARTNERSHIPS: Led and orchestrated negotiations with top vendor partners to balance short term sales goals and long range financial plans. Heightened brand marketing relationships through successful multi-media and loyalty building marketing campaigns.Key Competencies: Team Leadership: Engagement, Mentorship, Retention Strategic Planning Marketing Strategy Negotiations, Sourcing and Procurement Competition Analysis New Business Development Product Development and Brand Management New Product Introductions Merchandising & Retail Purchasing Financial Planning & Analysis (FP & A) Inventory Management

Experience

1. Director of Category Leadership

   Kraft Heinz

   Oct 2025 — Present · Minneapolis, MN, US

   Responsible for leading the Kraft Heinz Category Leadership team for the entire Grocery and Wholesale area.Team includes over 35 team members including global businesses services team focused on analytics and planogram development.

Education

• UMN Carlson School of Management

  MBA, Management

  2011 — 2013

• University of Wisconsin-Madison

  Bachelor's degree, Economics

• Wisconsin School of Business

  Bachelor of Business Administration (B.B.A.), Finance

Skills

• P&L Management
• Strategy
• Grocery
• Forecasting
• Supply Chain
• Retail
• Product Development
• Supply Chain Management
• Assortment
• Leadership
• Sales
• Inventory Management
• Private Label
• Management
• Competitive Analysis
• Brand Management
• Cross-Functional Team Leadership
• Merchandising