Justin Pywell

Online Operations Manager @We Can Source It Ltd

Chelmsford, GB

As the Online Operations Manager at We Can Source It, I am tasked with overseeing and enhancing the operational efficiency and profitability of our e-commerce platforms. My primary focus is on scaling direct sales and managing extensive marketplace operations. Here are some of the key achievements and responsibilities of my role:E-commerce Growth: Spearheaded initiatives that resulted in a tenfold increase in direct website sales, growing from £100K to over £1M annually within three years. This growth was driven by strategic enhancements in site usability, targeted Google advertising campaigns, and refined SEO practices to boost organic search visibility.Marketplace Sales Management: Collaborated with an offshore team to streamline operations and expand our presence on Amazon, leading to a substantial increase in sales to nearly £10M annually. My role involved optimising our marketplace strategy, overseeing inventory management, and ensuring pricing competitiveness across all listings.Operational Efficiency: Implemented Linnworks as our central system to manage order processing, and customer service workflows. I am continuing to work on integration of stock management with a view to significantly improved operational workflows, reducing overhead and increasing our ability to scale.Data-Driven Strategy: Utilised advanced data analytics to monitor performance metrics and identify growth opportunities. Regularly adjusted marketing strategies based on data insights, which involved fine-tuning our Google Advertising efforts to maximise ROI and further enhance visibility.This role has enabled me to develop a robust skill set and deep understanding of managing high-volume e-commerce operations, making data-driven decisions, and driving substantial revenue growth through digital channels.