Justin Priddle

About Justin Priddle

I’ve spent my career in business banking focused on one thing — building strong, lasting relationships.Whether working with clients, developing teams, or partnering across an organization, I believe trust and consistency are what drive real results over time.Today, I lead Business Banking at Broadview Federal Credit Union, supporting growth across a 60+-branch network. My role centers on developing people, strengthening client relationships, and helping the organization continue to evolve in a way that serves both our members and our communities.Throughout my career, I’ve been fortunate to take on leadership roles that allowed me to mentor teams, expand business portfolios, and contribute to meaningful organizational change — including playing a key leadership role in two online commercial banking conversions in 2024 and 2025, including a large-scale post-merger integration.Earlier in my career, I participated in a relationship-based banking program that integrated business, personal, and advisory services into a more proactive client experience — an approach that continues to shape how I think about client engagement today.I’ve also stayed closely connected to the communities we serve. As Former Board Chair of Northern Rivers Family of Services, I helped guide one of New York’s largest human services organizations — an experience that continues to shape how I approach leadership and service.More recently, I’ve developed a strong interest in how emerging technologies — including AI — can support better decision-making, improve client experiences, and help teams operate more effectively, while keeping the human side of banking at the center.At the end of the day, I believe banking is still a relationship business — and the strongest outcomes come from trust, consistency, and doing right by the people you serve.Community Activity: Former Board Chair, Northern Rivers Family of Services — Led governance and strategic initiatives for one of New York’s largest human services organizations.Albany Business Review 40 Under 40 Honoree (2018)Participant, American Heart Association Men Go Red Campaign (2024)Executive Challenge Committee Member, Leukemia & Lymphoma SocietyGraduate, Leadership Tech Valley (2014) — Capital Region Chamber of CommerceYoung Professionals Committee Chair 2014- Capital Region Chamber Board Member 2009-15 - The Stakeholders

Experience

1. Director of Business Banking

   Broadview Federal Credit Union

   Jan 2023 — Present · Albany, NY, US

   Lead all business banking activities across a 60+ branch organization, supporting both lending and deposit growth while developing a high-performing team.Oversee a diverse business portfolio with a focus on relationship development, team leadership, and long-term client retention.Played a key leadership role in two enterprise-level online commercial banking conversions in 2024 and 2025, including a large-scale post-merger integration, strengthening operational alignment and improving efficiency.Partner across marketing, technology, and treasury services to enhance business member experience and expand digital capabilities.Build and maintain strong vendor relationships to ensure alignment, accountability, and consistent service delivery.

Education

• Leadership Tech Valley - Graduate Class of 2014

  Organizational/Community Leadership

  2013 — 2014

• University at Albany

  BA, European History

  2004 — 2006

• Hudson Valley Community College

  Associates, Liberal Arts

  2002 — 2004

• New York Bankers Association

  Making the Commercial Credit Decision , Commercial Credit Analysis

  2016 — 2016

Skills

• Mortgage Lending
• Real Estate
• Marketing
• Public Relations
• Media Relations
• Sales Management
• Networking
• Business Development
• Customer Service
• Advertising
• Retail Banking
• Event Planning
• Portfolio Management
• Program Management
• Loans
• Business Planning
• Microsoft Office
• Sales
• Volunteering
• Public Speaking
• Time Management
• Entrepreneurship
• Budgets
• Finance
• Community Outreach
• Community Development
• Nonprofits
• Fundraising
• Marketing Strategy
• Relationship Management
• Small Business
• Commercial Banking
• Coaching
• Leadership Development
• Social Media
• Strategic Planning
• Small Business Lending
• Social Networking
• Social Media Marketing
• Leadership