Justin Greenberg
- Role
- Senior Director, Product at Omnicom Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Justin Greenberg
With nearly two decades in the product trenches, I’ve led early-stage growth teams, R&D…
Experience
Senior Director, Product
Jul 2021 — Present
Launch and manage the suite of Omnicom’s research-based advertising products, which leverages attitudinal data to expand the organization’s first party data and capabilities covering digital activation strategies and segmentation • Collaborate with 5 researchers, 1 design team, and 2 data scientists on building data-driven advertising solutionstions • Liase with tech/data partner to maintain the group’s proprietary consumer panel of 3mm US panelists • Conduct competitive analysis to inform product roadmap and guide strategic direction for product marketing • Develop client/vertical scoring models to prioritize product roadmap, strategically focusing on client value and ROI • Provide a strategic assessment of team’s go-to-market and marketing-communications approach, and deliver on the recommendations to revamp team’s strategy across 15+ communication channels throughout the organization • Establish and deliver proven project management (Monday.com) and product (Agile) frameworks to ensure operational excellence across team, which includes standardizing workflows and templates for repeatable outcomes • Conduct 50+ internal-user interviews focusing on the improvement of team’s product awareness and engagement
Education
Cornell University
BS, Consumer Policy and Analysis
Skills
- Product Management
- Strategy
- Segmentation
- Marketing Strategy
- Online Advertising
- Strategic Partnerships
- Direct Marketing
- Online Marketing
- Digital Strategy
- Database Marketing
- Digital Marketing
- Email Marketing
- Social Media
- Analytics
- Management
- Marketing
- Product Development
- Sem
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