Justin Petsche

About Justin Petsche

I\'m a founder-turned-sales leader with 15+ years of experience driving growth across early-stage startups, venture-backed tech, and global sales orgs. I specialize in building and scaling B2B go-to-market functions—from founder-led selling to $10M+ ARR and beyond.Over my career, I’ve raised $30M+ from global investors, built and led teams in 20+ countries, and scaled multiple business lines from zero to one. My work spans Artificial Intelligence, HRTech, FinTech, and SaaS—with a strong focus on high-velocity sales, technical product positioning, and repeatable GTM execution.I’ve led full-cycle sales operations—building playbooks, recruiting SDRs and AEs, designing comp plans, and implementing CRM systems. I also bring the founder’s mindset to every role: resourceful, product-driven, and relentlessly focused on revenue, whether selling into Fortune 500 companies or mid-market executives. Career Highlights Raised $30M+ as Co-Founder of an AI HRTech platform Scaled four business lines to $1M ARR in <6 months as VP of Sales🧠 Sold a bootstrapped FinTech startup after building it from the ground up Built and led global sales & GTM teams (100+ people across 20+ countries) Developed the entire sales process—from playbooks to P&L ownership Trained 50+ future sales leaders, many now in director+ roles🧠 Working With Mehttps://wind-skirt-c6c.notion.site/My-Expectations-As-Your-Colleague-5a45d757824d420cb3ab38074ea9f316 A Bit More About MeBilingual (Spanish)| Private Pilot | PADI Diver | Father of twins | MBA | 3x Founder | Lived in 3 countries | Visited 54 | Training for my first Ironman

Experience

1. Director, Sales & Partnerships

   Lucenia

   Oct 2025 — Present · San Diego, CA, US

Education

• Marquette University

  MBA

  2005 — 2007

• University of Wisconsin-La Crosse

  BS, Finance

  1999 — 2003

Skills

• Financial Markets
• Trading
• Foreign Exchange
• Software Development
• Trading Systems
• Start-Up Consulting
• Financial Modeling
• Financial Analysis
• Software Design
• Investments
• Latin America
• Capital Markets
• Integrated Marketing
• Asset Management
• Content Strategy
• Marketing Strategy
• Brokerage
• Managed Futures
• Start-Ups Management
• Financial Services
• Latin American Markets
• Hedge Funds
• Portfolio Management
• Start-Ups
• Creative Direction
• Finance
• Electronic Trading
• Email Marketing
• Content Marketing
• New Business Development
• Strategic Planning
• Latin American Business
• Product Marketing
• Market Research
• Financial Planning
• Creative Strategy
• Leadership
• Futures Trading
• Social Media Marketing
• Start-Up Ventures