Justin Hooper

About Justin Hooper

Justin has been responsible for the creative development, production and output of fully integrated, highly effective campaigns across all platforms and channels and has cultivated long term relationships with his clients, their board members, their franchisee groups, other key partners and stakeholders. With 20+ years of creative agency experience at shops like 72andSunny, Ogilvy & Mather & RPA, paired with 5+ years of Brand experience inside StubHub, Figure, Byte Invisible Aligners & Beyond Type 1.org, and having launched and ran the boutique agency Undnayble with clients including MOD Pizza, Olympia Provisions, BILLY Footwear, Within Health & Figure Technologies, Justin has held roles from CD to CCO all with the aim to craft highly creative, highly effective, un-boring and un-missable work.His clients have included StubHub, Netflix, Google, Carl’s Jr, Truth, Activision, Rainier Beer, Darigold, SoFi, Hardee’s, Totino’s, Farmer John, Figure, Coach Art, AM/PM, Motorola, Arco, Miller Lite, MGD, Mag-Lite, Mail Boxes Etc, Cisco Systems, Goodwell.co, BeyondType1.org, Billy Footwear, Old El Paso, Jaguar & Partnership for a drug-free America.Justin and his team have earned recognition from Cannes Lions, Webby’s, One Show, Mercury Awards, AICP Awards, Effies, Clios, Beldings with work being published in Adweek, Creativity, Luerzer’s Archive, Shoot, Communications Arts, Graphis & Print. Justin was also named a ‘Nice Modernist’ by Dwell Magazine.Beyond industry recognition, Justin has generated and led numerous culturally impactful campaigns for his clients that have multiplied their media spend with 7 Billion+ earned media impressions combined. For Truth, he and his team pitched and won the business while at 72andSunny and helped create their most impactful work to date, dropping the teen smoking rate from 9% to 6% and earning Gold, Silver and Bronze Effies and a Cannes Lion with his clients.He can also write in third person. Uncomfortably.

Experience

1. SVP Head of Creative

   Wpromote

   Dec 2024 — Present · Portland, OR, US

   Oversee the Creative Department; Brand, Performance, and Influencer/Content Creator (UGC, EGC, FGC, AI-GC) teams with $3.7M+ in combined annual revenue (excluding production).Lead the creative vision, strategy, and execution of integrated campaigns that drive business growth, cultural impact, and community engagement.Partner with executive leadership and senior business unit leads to shape growth strategies, expand offerings, and productize proprietary creative measurement solutions.Direct cross-department collaboration across earned/paid media, technology, and strategy to deliver cohesive, performance-driven client work.Spearhead concepting, pitching, and business development efforts that win multimillion-dollar accounts through big-idea storytelling.Act as the primary creative lead for marquee accounts including Batteries Plus, CIT Bank, Hibbett Sports, MISTR, Purina, Revo, Rodan + Fields, Strava, Whirlpool, and Zoox.Deliver innovative campaigns and short-form content across emerging platforms, consistently hitting KPIs while advancing cultural relevance.Mentor and manage a diverse team of Art Directors, Designers, Motion Graphics Artists, Creative Strategists, Producers, and creators, fostering professional growth and collaboration.Champion curiosity and innovation by integrating emerging technologies, especially Generative AI, into creative workflows.

Education

• California State University, Long Beach

  Bachelor of Fine Arts (B.F.A.), Design and Visual Communications, Commercial and Advertising Arts

  1992 — 1998

• The Book Shop, Los Angeles

  Instructor

  2004 — 2009

• California State University, Long Beach

  Part-Time Associate Professor

  2001 — 2006

Skills

• Creative Conception
• Team Leadership
• Interaction Design
• Adobe Creative Suite
• Photography
• Brand Development
• Broadcast Television
• Conceptual Designing
• Director
• Motion Graphics
• Photoshop
• Team Mentoring
• Creative Strategy
• Leadership
• User Experience
• Content Strategy
• Marketing Strategy
• Social Media Marketing
• Art
• Television
• Online Advertising
• Creative Concept Design
• Marketing Plan Creation
• Marketing
• Commercial Directing
• Graphic Design
• Interactive Marketing
• Branding & Identity
• Copywriting
• Digital Marketing
• Typography
• Interactive Creative Direction
• Interactive Advertising
• Creative Problem Solving
• Logo Design
• Management
• Film
• Digital Media
• Social Media
• Integrated Marketing