Justin McKibben
Founder @The Mckibben Group
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WORK HISTORY
Founder @The Mckibben Group
Orange County, CA, US
What We Do:We help sporting goods brands in the western, work and outdoor markets turn branded apparel, headwear, and accessories into structured, profitable logowear programs.→ Results We’ve Driven:• Built scalable programs from 0 to 7 figures in unit sales• Helped brands expand into DTC, wholesale, and retail• Drove growth without adding internal headcount• Turned marketing merch into a true product category
SKILLS
ABOUT JUSTIN MCKIBBEN
I started in my family’s screen-printing shop. Loaded shirts by hand. Packed orders. Learned what moves, what sells, and, more importantly, why.30 years later, I’m still in the trenches. But now I help merchants and manufacturers do it at scale.At The McKibben Group, we don’t just make branded apparel, we build logowear into a revenue-driving category. We help brands uncover growth opportunities, streamline execution, and deliver collections that actually sell.We’ve partnered with some of the most respected names in Western, Work, and Outdoor markets. Together, we’ve driven millions in top-line growth, expanded unit volume, and protected margin, without adding internal headcount.If you’re building something that deserves more than swag; Let’s talk about turning it into a category that scales.
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