Justin McDonald
Executive Vice President and Chief Marketing Officer @Breeders Cup World Championships
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WORK HISTORY
Executive Vice President and Chief Marketing Officer @Breeders Cup World Championships
New York, NY, US
SKILLS
ABOUT JUSTIN MCDONALD
Justin brings more than 20 years of marketing experience to his role at Breeders’ Cup where oversees the global management of the Breeders’ Cup brand. He leads the strategy, development and execution of brand awareness, ticketing, broadcast and wagering marketing plans for the prestigious, two-day international sporting event that generates over $200MM in revenue and attracts more than fans on-site.His responsibilities include brand management, digital and social marketing, website and mobile app products, creative development, consumer research, media planning, CRM, public relations, promotional programs and agency management.
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