Justin King

About Justin King

I’m a CRM and marketing operations strategist with 10+ years of experience bridging B2B SaaS marketing and enterprise CRM transformation. Currently serving as a Senior Process Consultant at Cognizant, I help organizations across industries modernize their Salesforce ecosystems, streamline lead-to-revenue workflows, and improve cross-functional efficiency through scalable, data-driven solutions.With roots in demand generation and deep expertise in Marketo, Salesforce, and marketing automation platforms, I bring a dual-lens approach — blending operational marketing know-how with systems and process design. I’ve helped clients improve lead flow, optimize partner and sales processes, and launch experience-driven portals using Experience Cloud and PRM.I also lead and mentor junior consultants, supporting their development while driving delivery excellence across CRM projects. Salesforce CRM, Experience Cloud & PRM Strategy Process Mapping: As-Is, To-Be, & Cross-Functional Optimization Marketing Automation (Marketo, Salesforce, ABM) Workflow Automation (Flows, Process Builder, Approvals) CRM Analytics, KPIs & Dashboard Design Demand Generation to CRM Integration Team Leadership & MentorshipI’m passionate about translating business needs into scalable CRM solutions that align marketing, sales, and partner teams around shared goals. Let’s connect if you\'re focused on driving digital transformation through smarter processes and connected systems.

Experience

1. Consulting Manager

   Cognizant

   Jan 2025 — Present · San Jose, CA, US

   As a Senior Enterprise Consultant, I lead cross-industry engagements that streamline customer and partner lifecycle processes through Salesforce. I collaborate with enterprise clients to design scalable CRM strategies, automate key workflows, and improve operational efficiency across sales, marketing, and service organizations. In addition to delivering client solutions, I mentor and guide junior consultants to support project delivery and professional growth.Key Contributions- Redesigned and standardized post-sales processes for a multinational commercial bank by retiring 4 legacy systems and implementing Salesforce Experience Cloud with automated workflows. Delivered end-to-end visibility across U.S. and EU teams, reducing manual entry errors by 40%, cutting application turnaround time by 35%, and accelerating time-to-revenue by 25%- Designed scalable data models and identity strategies by mapping L0–L3 business capabilities to data entities, defining golden records, and aligning identity resolution requirements to support personalization and compliance at scale- Led orchestration and activation planning, documenting current and future-state journeys, decision points, and triggers to enable real-time customer engagement and segment activation in Salesforce and marketing automation systems- Acted as single point of accountability to executive sponsors, translating technical deliverables into business outcomes, presenting progress against KPIs, and aligning stakeholders to future investment decisions- Defined success metrics and attribution models, connecting process improvements to measurable KPIs such as onboarding time, partner activation rates, and revenue impact- Mentored multiple Junior Consultants, fostering technical proficiency, consulting mindset, and soft skills. Conducted coaching on deliverables and facilitated training sessions covering process mapping, KPI framework development, and executive-level presentation techniques.

Education

• San José State University

  Bachelor of Arts, Communication Studies