Justin Lafferty

About Justin Lafferty

I can craft a story in as little as 140 characters or with thousands of words. I’ve worked with Salesforce, Meta, Major League Baseball, the San Diego Padres, the San Diego Union-Tribune, Adweek and many other outlets to create scroll-stopping content.

Experience

1. Senior Editor, Seo (Salesforce)

   Aquent Studios

   Sep 2022 — Present

   As a senior editor of Salesforce\'s industry-leading 360 Blog, I work across teams to break down complex jargon into easy-to-understand language. I coach writers on Salesforce\'s voice & tone as well as SEO best practices, edit blog posts, and post content through WordPress- 106.5% year-over-year growth in pageviews, blending SEO framework and best practices into our strategy- 37% increase in time spent on site, improving blog post copy to entice people to read to the end of the page — and move down the funnel- 32.7% increase in visits from organic search, thanks to crafting quality content on high-priority SEO terms

Education

• De La Salle High School

  Diploma

  2000 — 2004

• San Diego State University-California State University

  Bachelor of Arts (BA)

  2006 — 2008

• Los Medanos College

  Associate of Arts - AA

  2004 — 2006

• UC Berkeley Extension

  Public Relations

  2014 — 2014

Skills

• Publications
• Newsletters
• Photography
• Publishing
• Copy Editing
• Breaking News
• Feature Articles
• Blog
• Content Strategy
• Digital Media
• Writing
• Newspaper
• SEO
• Investigative Reporting
• Social Media
• Content Management
• Multimedia
• Social Media Marketing
• Editing
• Sports Writing
• Storytelling
• Interviews
• Editorial
• Digital Journalism
• Video
• Social Networking
• Press Releases
• Online Journalism
• Ap Style
• Web Content
• Blogging
• Content Development
• Proofreading
• Google Analytics
• Freelance Writing
• Magazines
• Facebook
• News Writing
• New Media
• Journalism