Justin Koranda
Key Account & Sales Leader | Consumer Brands | Driving Growth Across Mass, Specialty & Strategic Retail Partners
- Role
- Sales Director Wow Sports and Bigmouth Inc at Wow Sports
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Justin Koranda
WOW Sports, is a premium lifestyle brand, creating products for the ultimate outdoor lifestyle to encourage play for all ages through each season. From backyard slides to floating playgrounds, towables to snow tubes, WOW Sports is here to create new memories of outdoor FUN for everyone.I’m a sales and key account leader with 20+ years of experience helping consumer brands grow profitably across mass retail, specialty, and strategic accounts.My background spans brand-led organizations and fast-moving consumer businesses where success depends on strong retailer partnerships, disciplined execution, and the ability to navigate complexity without losing momentum.I specialize in:Building and growing key account relationships at the senior buyer and merchant levelDeveloping account strategies that drive sustainable revenue, not just short-term winsLeading line reviews, assortment optimization, and go-to-market planningBalancing growth and margin in cost-sensitive, competitive retail environmentsPartnering cross-functionally with product, marketing, and operations to ensure executionI’m known for a direct, collaborative style and for being steady in situations involving pricing pressure, supply-chain disruption, or shifting retail priorities. I value long-term partnerships, clear communication, and aligning internal teams around shared goals.
Experience
Sales Director Wow Sports and Bigmouth Inc
Oct 2018 — Present · Omaha, NE, US
Lead key account strategy and sales execution across mass retail, specialty, and strategic national accounts for consumer brands with seasonal and year-round assortments.Key impact areas:Owned senior-level relationships with key retail partners, managing line reviews, pricing discussions, and long-term growth plansDeveloped and executed account strategies to expand distribution, optimize assortments, and improve overall account profitabilityPartnered closely with merchandising, marketing, and operations to align product development and execution with retailer needsNavigated pricing, margin, and cost pressures while maintaining strong customer relationshipsSupported licensed and branded product initiatives to unlock incremental revenue opportunitiesRetail environment:Mass retail, specialty retail, domestic and import programs, seasonal and evergreen product categories
Skills
- Marketing Strategy
- Social Media
- E-Commerce
- Advertising
- Team Building
- B2b
- Marketing
- Email Marketing
- Trade Shows
- Customer Service
- Sales
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