Justin J.
Chief Financial Officer @Sunshine Bouquet Company
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WORK HISTORY
Chief Financial Officer @Sunshine Bouquet Company
Boca Raton, FL, US
EDUCATION
Northwestern University - Kellogg School of Management
Master of Business Administration (MBA)
Florida State University
Bachelor of Science (BS), Management Information Systems, General
ABOUT JUSTIN J.
I’m an entrepreneurial-minded, customer-focused, problem-solving finance and technology executive who drives toward and thrives on scalable growth. I’ve spent the past 20 years as a co-founder of a healthcare SaaS company, a Management Consultant, a Chief Product Officer, a Chief Technology Officer, and current serve as the Chief Financial Officer at Sunshine Bouquet Company.Key areas of experience, expertise, & interest:• Leader: Proven track record of deeply understanding customer and business insights to identify market opportunities, develop corporate and product strategies, gain buy-in, build teams, drive execution, and deliver measurable results• Value Creator: Passionate about building trusted relationships with Sales, Operations, and Engineering to promote and ensure deep cross-functional alignment on priorities to achieve company goals• Product Manager & Technologist: Expertise synthesizing, aligning, and impact quantifying macro industry movements, customer insights (goals, pain, and financial statements), company competencies, and company goals to build product visions and business-case substantiated and differentiated roadmaps• Gotomarket Enthusiast: Proven track record segmenting markets, identifying ideal customer profiles, building value propositions, defining competitive differentiation, aligning value to and constructing pricing, determining outreach channels, defining customer journeys, and closing sales• Transformer: Proven track record converting sales-driven product roadmaps and company cultures to strategic, scalable, market-driven product roadmaps and energized, thought leadership cultures• Data Analyst: Deep understanding of SaaS unit economics (CAC, LTV, Churn, MRR/ARR), Rule of 40, and gross margin levers• Curious Learner: Omnivore for knowledge from peers, case studies, best practices, and thought leaders
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