Jay Buenaobra

Strategic Culture & People Partner | HRBP | ER | Onboarding | Brand Events & Internal Experiences | Talent Development | CliftonStrengths Certified Coach

Role
Manager, Associate Experience Culture at Vans
Location
Los Angeles, CA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Jay Buenaobra

With over 14 years of experience in action sports retail and a career rooted in both field leadership and HR strategy, I bring a uniquely holistic perspective to brand alignment and employee engagement. My background spans everything from HR business partnership and employee experience to instructional design and retail learning, bridging the gap between people, product, and performance.I’ve led culture-driven onboarding and orientation programs, designed impactful internal events, and developed curriculum that builds top talent and drives results at scale. As a CliftonStrengths Certified Coach with an MBA and a BS in Business Management, I’m passionate about creating meaningful, people-centered strategies that fuel business goals.I thrive in creative, cross-functional environments where brand identity, associate experience, and business performance intersect. I’m excited to bring that energy, strategic mindset, and love for storytelling to the next step in my career where I can elevate the associate experience, grow employee engagement, and help teams win together.

Experience

  1. Manager, Associate Experience Culture

    Vans

    Sep 2022 — Present · Costa Mesa, CA, US

    Global HRBP | Employee RelationsOnboarding & OrientationEmployee Engagement StrategyInternal Brand Experiences & FacilitationEvents & Conference ProductionGive A Sh*t 2024 Award WinnerASPIRE - HiPo Program graduate

Education

  • University of Phoenix

    Master of Business Administration - MBA, Business

    2020

  • Long Beach City College

    Business Administration, Management and Organizational Development

  • University of Phoenix

    Bachelor of Science in Business, Human Resources Management

    2017 — 2020

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