Justin Jacobson

About Justin Jacobson

I build sales organizations that perform — and I do it by fixing the systems, coaching the people, and measuring what actually matters.Over 15 years I\'ve held every seat at the table: COO scaling a multi-division firm to 48% revenue growth, CEO launching a global luxury brand\'s LA market from scratch, and now directing performance strategy for a 600-person sales organization where I\'ve driven a 58% lift in productivity, 41% increase in deal volume, and cut average sales cycles by 24%.What I\'ve learned: most sales teams underperform not because of talent — but because of unclear process, weak onboarding, and coaching that doesn\'t connect to pipeline. I build the frameworks that close those gaps.My background spans business development, GTM strategy, revenue operations, and sales enablement. I\'ve worked with high-net-worth clients, global brands, and built from zero. I\'m at my best when I\'m building: new markets, new teams, new systems.If you\'re scaling a sales org or building out a BD function and need someone who\'s done it at every level — let\'s connect.

Experience

1. Productivity Director

   Keller Williams Beverly Hills

   Aug 2020 — Present · Beverly Hills, CA, US

   Direct performance, training, and growth strategy for a 600-person sales organization across competitive luxury markets. Translate data and market insights into scalable programs that strengthen pipelines, improve productivity, and drive revenue. Member of the Agent Leadership Council.• Redesigned training and onboarding programs that drove a 58% increase in sales productivity across the organization• Built KPI and coaching frameworks that increased deal volume by 41%, cut average sales cycle by 24%, and raised transaction values 24–32%• Implemented client engagement systems that improved retention 46–60% and raised satisfaction scores organization-wide• Mentored and developed 600+ sales professionals; built a performance culture that consistently exceeded revenue targets• Appointed to the Agent Leadership Council to shape organizational strategy and drive revenue growth initiatives

Education

• Straus Institute of Dispute Resolution

  Coursework in International Conflict Resolution

• Pepperdine Graziadio Business School

  Master of Business Administration - MBA

• Emory University

  Bachelor's degree

• Pepperdine Graziadio Business School

  MBA, finance