Justin Reid
🎬 Creative Strategist & Storytelling Leader | Director of Storytelling at Cities United | Culture, Community, and Impact | Expert in Brand Strategy, Digital Campaigns, and Cultural Activation
- Role
- Director of Storytelling and Cultural Activation at Cities United
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Justin Reid
I’m a creative strategist and storytelling leader with more than a decade of experience…
Experience
Director of Storytelling and Cultural Activation
Jun 2022 — Present · Durham, NC, US
Cities United is a national nonprofit supporting mayors and community leaders in creating safe, healthy, and hopeful communities for young Black men and boys.As Director of Storytelling & Cultural Activation, I lead the organization’s creative strategy — developing narratives, campaigns, and multimedia content that redefine how communities understand and build public safety.Key Contributions & ImpactBuilt and scaled Cities United’s storytelling ecosystem, integrating brand strategy, digital storytelling, and multimedia production across 20+ cities.Produced the annual Cities United National Convening, engaging leaders from across the country to reimagine public safety and community collaboration.Directed national campaigns and short-form documentaries highlighting violence prevention, community leadership, and ecosystem building — achieving engagement growth of 37% year-over-year.Developed narrative frameworks and content systems that connect local partners, policymakers, and community-based organizations through consistent storytelling and shared purpose.Partnered with creative agencies, government teams, and national organizations to launch campaigns that mobilize funding, shape public dialogue, and amplify youth voices.Designed and produced live cultural activations and national events, merging film, music, sports, and art to inspire collaboration and movement-building.
Skills
- Soundcloud
- Social Media
- Teaching
- Public Speaking
- Program Management
- Team Building
- Social Networking
- Microsoft Word
- Time Management
- Networking
- Management
- Social Media Marketing
- Leadership Development
- Mentoring
- Event Planning
- Fundraising
- Sales
- Leadership
- Research
- Podcasting
- Strategic Planning
- Microsoft Excel
- Training
- Community Outreach
- Customer Service
- Powerpoint
- Microsoft Office
- Marketing
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