Justin Huebener
Leading global marketing and communications with strategic thinking and branding expertise.
- Role
- Managing Director, Marketing and Communications at Hines
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Justin Huebener
As Managing Director of Marketing and Communications at Hines, I lead global cross-functional teams in Events, Digital, Creative Services, and Strategic Projects. With nearly twenty years of experience in marketing and branding within the institutional-level real estate sector, my focus is on delivering innovative strategies that enhance brand identity and align with organizational goals to drive business growth.My contributions have consistently supported real estate development and portfolio management efforts, integrating branding, creative marketing, and strategic thinking to maximize impact. I am committed to driving value through comprehensive communication strategies, innovative placemaking, and effective partnerships.My work spans:• Creating strategy and operating models that align marketing with business goals• Strengthening brand positioning across global markets• Managing high-impact campaigns that support leasing, investment and development outcomes• Driving cross-functional collaboration and process efficiencyBefore Hines, I led marketing and communications at L&L Holding Company, Rockefeller Group, and Blackstone\'s Equity Office (now Perform Properties), shaping campaigns for corporate brand and landmark properties like Three Bryant Park, 425 Park Avenue, TSX Broadway, and 1271 Avenue of the Americas.
Experience
Managing Director, Marketing and Communications
Mar 2024 — Present · Houston, TX, US
Hines is a leading global real estate investment manager. We own and operate $93.2 billion¹ of assets across property types and on behalf of a diverse group of institutional and private wealth clients. Every day, our employees in 30 countries draw on our 65-year history to build the world forward by investing in, developing, and managing some of the world\'s best real estate. To learn more, visit and follow @Hines on social media.
Education
Parsons School of Design - The New School
Interior Design and Architecture Studies
Columbia University
Master of Science (M.S.), Strategic Communication
2016 — 2018
New York University
Real Estate Development
Washington University in St. Louis
B.A., cum laude
Skills
- Real Estate
- Social Media Marketing
- Marketing
- Social Media
- Equality & Diversity
- Management
- Project Management
- Creative Direction
- Advertising
- Marketing Strategy
- Leadership
- Commercial Real Estate
- Real Estate Development
- Asset Management
- Retail Real Estate
- Brand Development
- Strategy
- Business Development
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