Justin Hopson
Managing Partner @ Tuatara Digital | Product development, Digital Marketing, eCommerce
- Role
- Chief Executive Officer at Tuatara Digital
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Justin Hopson
More than fifteen years of success developing and executing business strategy, product development, and integrated digital marketing for online businesses to generate increased engagement, expand business lines, and creating sustainable growth. Progressive career of visionary leadership with noteworthy ability to critically examine current and projected performance and recommend transformative strategies that fuel sustained growth. Strategic thinking with proven analytical and problem-solving skills leveraged to launch new product roadmaps, optimize existing product portfolios, and maximize return from integrated marketing efforts. Motivational and collaborative team leader and mentor. Keen administrative, budget management, and project oversight talents. Technologically savvy with deep understanding of social media, mobile, advertising and marketing technolgies, ad and media management, infrastructure systems, and 3-letter acronym platforms. Experienced at developing product marketing strategy from concepts to finalized messaging and deploying across multiple business units. Highly experienced with digital marketing across all touch points in the customer journey.
Experience
Chief Executive Officer
Jan 2019 — Present · Boston, MA
Providing consulting services to help companies achieve sales and margin goals while positioning themselves for long-term, sustainable growth.
Education
Connecticut College
Bachelor of Arts (B.A.)
1998 — 2000
Skills
- Social Media
- Product Management
- Mobile Devices
- Online Marketing
- Mobile Marketing
- SEO
- Management
- Marketing
- Strategic Partnerships
- Online Advertising
- Analytics
- New Business Development
- Ad Serving
- Product Development
- Social Media Marketing
- Digital Strategy
- Digital Marketing
- Web Analytics
- Strategy
- Email Marketing
- Mobile Advertising
- Behavioral Targeting
- Advertising
- Customer Acquisition
- Crm
- Media Planning
- New Media
- Business Development
- Integrated Marketing
- Product Marketing
- Sem
- Doubleclick
- Marketing Strategy
- E-Commerce
- Lead Generation
- Omniture
- Display Advertising
- Leadership
- Salesforce.com
- Competitive Analysis
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