Justin G.
Social Selling Strategy Lead, Emea @Cushman & Wakefield
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WORK HISTORY
Social Selling Strategy Lead, Emea @Cushman & Wakefield
London, GB
As part of the EMEA Digital Marketing Centre of Excellence, this role supports digital marketing across EMEA, both pan-European campaigns and supporting individual countries. Working with the Head of Operations, Business Development Services, Asia Pacific & EMEA, the role is responsible for developing and implementing effective social selling strategies to enhance our brand presence, generate leads, and drive business growth. Leveraging social media platforms and digital marketing techniques, the role maximises the sales team\'s effectiveness and overall revenue within the EMEA region.
EDUCATION
Falmouth University
BA (Hons), Visual Culture
SKILLS
ABOUT JUSTIN G.
I lead Cushman & Wakefield’s Social Selling and Digital Enablement function - helping our teams connect commercial real estate expertise with real buyer intent.With two decades of digital marketing and technology experience, I specialise in turning social data and advocacy into measurable business growth. My focus is on embedding social selling, buyer intent, and share-of-voice insights into the heart of business development, driving stronger relationships and increased lead conversion across six key European markets.I currently lead a team focused on building and scaling advocacy, enablement, and insight programmes across the region. From the launch of Social Advocacy platforms to advanced use of Social Selling tools, our goal is simple: connect the right people to the right opportunities through data-led storytelling and engagement.Passionate about elevating marketing and sales collaboration, the future of B2B growth lies in humanised, insight-driven digital connections.
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