Justin Fine

About Justin Fine

I partner with founders and leadership teams at key growth inflection points to build the next phase of scale.My work centers on constructing durable commercial engines - identifying where value is truly being created, which revenue levers are worth scaling, and systematizing the elements that drive meaningful impact. This includes aligning monetization strategy, growth drivers, team structure, and KPI architecture into a clear operating framework that supports disciplined growth while preserving entrepreneurial momentum.I’m comfortable both setting executive direction and working closely with teams to translate strategy into execution - bringing the commercial, organizational, and platform dynamics of a business together into a cohesive engine for scale.

Experience

1. Chief Commercial Officer

   Over The Moon

   Nov 2024 — Present · New York, NY, US

   Partner with the CEO to build and scale the company’s commercial infrastructure across monetization, growth, partnerships, and organizational design.Growth & Monetization• Scale paid marketing investment 10x+ while maintaining healthy contribution margins and accelerating year-over-year GMV growth.• Develop a subscription-based directory model that converts one-off advertising revenue into ARR, scaling the revenue stream 4x+.• Expand branded content to include early-stage retail media, enabling larger brand partnerships that connect storytelling with commerce.Organizational Infrastructure• Establish clearer commercial org structure and reporting lines while leading recruitment for key leadership roles.• Implement KPI frameworks and reporting cadence used by leadership to guide decision making.Strategic Leadership• Produce year-end investor reporting and performance analysis across GMV growth, registry performance, and incremental revenue streams.• Renegotiate key partner/technology relationships, reducing costs and strengthening operational partnerships.

Education

• Tel Aviv University

  Legal Aspects of the Israeli-Palestinian Conflict

• Penn State University

  International Politics & Business

• Université Paris-Sorbonne

  French Language & Civilization

• Temple University - James E. Beasley School of Law

  J.D., Law

Skills

• Business Development
• Digital Marketing
• Strategic Partnerships
• E-Commerce
• Brand Management
• Marketing Strategy
• Sales Management
• Social Media
• Luxury Goods
• Sales
• Management
• Fashion
• Leadership
• Mobile Commerce
• Contract Negotiation
• Start-Ups
• Brand Development
• Digital Media
• Lifestyle Brands
• Entrepreneurship
• Social Media Marketing
• Integrated Marketing
• New Business Development
• Public Relations