Justine Smith

About Justine Smith

Creative, kind and driven. Experienced retail leader -blending merchandising, marketing…

Experience

1. Buyer - Men s Sportswear Nordstrom & Nordstrom Rack

   Nordstrom

   Feb 2018 — Present

   Develop merchandise vision and brand and product strategy for the Nordstrom men\'s classic sportswear department across all channels for Nordstrom and Nordstrom Rack * Manage a $300m OTB portfolio across 50+ brand partners end to end for 116 Nordstrom stores, 247 Rack stores, online and Canada * Analyzed sales, productivity, and gross margin to evolve the brand and assortment mix, drive online sales, and improve overall IMU and margin each year * Led team and brands through the pandemic through empathy and consistent communication about the business and evolving situation * Leveraged the power of the Nordstrom full price business to evolve our Rack offering securing new brands and content * Exceeded sales and margin plans every year; received buyer and buying team of the year award 2018 & 2019 for the top sales, margin, turn, and GMROI results

Skills

• Marketing Strategy
• Merchandising
• Web Design
• Fashion
• Marketing
• Online Advertising
• Retail
• Leadership
• Brand Development
• Management
• Content Management
• Digital Marketing
• Content Strategy
• Strategy
• Analytics
• Online Marketing
• Multi-Channel Marketing
• Cross-Functional Team Leadership
• Digital Strategy
• E-Commerce
• Web Analytics
• Integrated Marketing
• SEO
• Crm
• Marketing Communications
• Google Analytics
• Social Media Marketing
• Email Marketing
• Mobile Devices
• Product Marketing
• Direct Marketing
• Product Launch