Justine Seidel
Digital Marketing Director at Chartis
- Role
- Digital Marketing Director at Chartis
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Justine Seidel
Digital Marketing Leader with 15+ years of experience with outstanding record of success leading high ROI digital marketing programs for established and emerging B2B and B2C organizations. Especially adept at delivering comprehensive, multi-channel digital marketing strategies that drive conversion growth and pipeline.
Experience
Digital Marketing Director
Jun 2022 — Present · Chicago, IL, US
Digital strategy and execution: strengthening overall brand and marketing strategy through best-in-class digital approaches. Areas of responsibility include the website, digital content strategy, conversion optimization, paid and organic social media, SEO / Google Ads, digital advertising, email marketing, automation & workflows.• Measurement: building and refining the company’s measurement approach through marketing analytics and reporting. Creating dashboards and reports to measure end-to-end effectiveness of digital marketing tactics and channels.• Subject matter expertise and counsel: serving as advisor to the broader marketing team and business leaders across the enterprise, leveraging data, analytics and insights to inform decision making. Providing ongoing education and training and help to create connected customer journeys.• Best practice analysis: monitoring customer, market and competitive information and identifying areas of opportunity where digital marketing can be optimized. Embracing a culture of continuous improvement, learning and problem solving.• Digital team leadership
Education
Smith College
Bachelor of Arts (BA), International Relations, East Asian Studies
Skills
- Blogging
- Vendor Management
- Digital Strategy
- Management
- Social Media Marketing
- Sem
- Multi-Channel Marketing
- SEO
- Web Design
- Affiliate Marketing
- Brand Development
- Segmentation
- Marketing Communications
- Social Media
- Web Marketing
- Brand Management
- Marketing Strategy
- Online Marketing
- Budgets
- Online Advertising
- Web Analytics
- Integrated Marketing
- Google Analytics
- E-Commerce
- Advertising
- Content Management
- Budgeting
- Html
- Promotions
- Email Marketing
- Ppc
- Product Marketing
- Marketing
- Digital Marketing
- Omniture
- Apparel
- Direct Marketing
- Analytics
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