Justine Saluta

Marketing Communications Manager @Empower

San Francisco, CA, US

Transform Empower data and insights into captivating media pitches, securing more than 304 earned placements in 2025, including online and broadcast coverage in Axios, CNBC, USA Today, FOX, Newsweek, U.S. News & World Report, Huffington Post, Entrepreneur, Food & Wine, Brides magazine, Parents magazine, FOX and CW New York, ABC and CBS Washington D.C, NBC Philadelphia, and FOX San Francisco. Secured 320 earned placements in 2024- Author and edit various forms of content, including press releases, media pitches, competitor audits, research briefs, and external website copy- Establish and maintain relationships with media through strategic pitching and media monitoring, including key reporters at Axios, USA Today, Newsweek, and CNBC- Utilize tools including Muck Rack, TVEyes, and ChatGPT- Track and report on public relations metrics, measuring effectiveness across a variety of analytics tools, creating reports, and socializing the team\'s success and performance with senior leadership- Research and analyze industry trends and competitor activities.