Justin Eng

About Justin Eng

Hi! I graduated from Stony Brook University in 2023 with a B.A. in Journalism and a minor in Mathematics. I am currently a Senior Associate, Media Planning at UM Worldwide/IPG Mediabrands, working on the CVS account.🧑‍ I was previously an Associate, Media Planning at UM Worldwide/IPG Mediabrands from November 2024 to September 2025, working on the Johnson & Johnson (Brands: Tylenol, Motrin), ESPN, and NHL accounts. I supported the development of omnichannel media plans across TV, Print, Radio, Digital, OOH, and Emerging Media, using qualitative and quantitative research to guide targeting and recommendations. I compiled consumer insights, market data, and budgets to ensure campaigns were aligned with strategy, and assisted with reporting and performance analyses to inform optimization. I also maintained flowcharts, budgets, and tactical documents while staying up to date on media trends and creating POVs to support client objectives. I was part of the COOP Careers Program in Spring 2024, a highly selective 16-week apprenticeship program, where I enrolled in the digital marketing track. During the program, I gained expertise in data cleaning, transformation, analysis, and visualization using SQL, Python, and Tableau. Additionally, I continued to enhance my professional development. In June 2024, I graduated from COOP after completing 200 hours of instruction, achieving hands-on mastery of data tools, communication training, networking, and client work with real companies. With experience in content creation, video editing, and project management, I actively seek opportunities to contribute to media spaces and collaborate with dynamic teams. As a dedicated professional, I am committed to building connections and learning from others in my field. My dream is to become a successful sports journalist and reporter. Basketball has been a lifelong passion, rooted in my experience playing for my high school team. Although my skills weren’t suited for professional play, my love for the game drives me to contribute by promoting basketball and using it to teach valuable life lessons to youth.🧑‍ Outside of work, I’m passionate about giving back to youth and the community. Inspired by the teachers and mentors who shaped me, I aim to create the same positive experiences I received. Through volunteering, I’ve learned that helping others and bringing joy to their lives is priceless. Feel free to reach out to me at J••••••••@gmail.com for job opportunities. You can also explore my journalism work here: https://medium.com/@justineng100.

Experience

1. Senior Associate, Media Planning

   UM Worldwide

   Sep 2025 — Present · Manhattan, NY, US

   Account(s): CVSLine of Business: Front of StoreParent Company: IPG Mediabrands• Led the development of comprehensive omnichannel media strategies, aligning media investment with client business objectives and audience insights. Managed and ensured accuracy of all tactical planning components, including flowcharts, MediaTools/Prisma entries, budget summaries, flighting, and delivery pacing, while supporting flawless campaign execution, QA, optimization, and reporting across multiple channels. • Owned the use of syndicated research tools, media math, and marketplace intelligence to analyze audience behavior, category trends, competitive activity, and partner performance, translating data into strategic recommendations and media plan scenarios. • Developed strategic POVs on media partners, technology solutions, and emerging opportunities, partnering with Investments, Analytics, Kinesso, and cross-functional teams to evaluate RFPs, build partner lists, and inform client-facing recommendations. • Produced and contributed to client presentations, performance reports, and competitive analyses, synthesizing complex data into clear insights, implications, and next steps to optimize future media strategies. • Served as a key client-facing planner, collaborating closely with internal teams & vendors to manage timelines, multitask across deliverables, and ensure high-quality execution.

Education

• COOP Careers Fellowship

  Digital Marketing Apprentice at COOP

• Stony Brook University

  Bachelor of Arts - BA, Journalism

• BCCHS

  Advanced Regents Diploma