Justine Lyon

About Justine Lyon

Dedicated sales executive with a demonstrated history of building and scaling SaaS sales teams. Experienced in exceeding top line goals, fostering long-term growth, strategic planning, and post-merger integration. Responsible for 20MM in annual revenue from all segments of the market, driving customer success, and delivering predictable results. Specialization in strategy design & implementation with proven results. Passionate about growing people, teams, and businesses.

Experience

1. Copilot Business Value Lead

   Microsoft

   Nov 2024 — Present · Seattle, WA, US

   Co-built Microsoft’s first integrated Sales and Customer Success team to drive accelerated business value for Copilot customers. My team led the efforts to help organizations understand the business impact of AI, remove adoption blockers, and deliver measurable outcomes. Partnering with product marketing, I helped define our global approach to selling M365 Copilot and scaled repeatable frameworks across the worldwide sales organization, empowering teams to deliver consistent value narratives and accelerate customer success at scale.

Education

• University of Washington

  Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services

• UW Foster School of Business

  Bachelors, Business, Marketing, Sales

Skills

• Business Intelligence
• Email Marketing
• Software Industry
• Team Management
• Consulting
• Strategy
• Direct Sales
• Salesforce.com
• Consultative Selling Style
• B2b
• B2b Marketing
• Recruiting
• Saas
• Account Management
• Enterprise Software
• Webinars
• Sales Management
• Contract Negotiation
• Selling
• Cold Calling
• Sales Process
• Software Sales
• Sales
• Sales Presentations
• Sales Operations
• Customer Retention
• Lead Generation
• Compensation & Benefit
• Solution Selling
• Client Development
• Consultative Selling
• Leadership
• Crm
• Strategic Partnerships