Justin Ellis
Revenue Leader | GTM Expert | Scale & Exit Specialist | CPaaS | AI Voice
- Role
- VP of Sales at SignalWire
- Location
- Boise, ID, US
- LinkedIn followers
- 500 followers
Experience
VP of Sales
Jun 2025 — Present · US
Leading SignalWire’s go-to-market strategy at the intersection of AI and Programmable Unified Communications (PUC). Tasked with building a high-performance sales organization from the ground up, defining our Ideal Customer Profile (ICP), and establishing scalable outbound and inbound motions aligned with our product-led growth model.• Spearheading outbound GTM execution targeting forward-leaning product and engineering leaders building future-proof communication systems.• Collaborating cross-functionally to align sales, product, and marketing around a unified narrative rooted in AI and open-source innovation (FreeSWITCH).• Developing the foundational sales infrastructure: pipeline hygiene, team enablement, outbound frameworks, and forecasting discipline.• Partnering with executive leadership to define the revenue roadmap, expansion strategy, and enterprise playbook.• Evangelizing PUC as the next evolution in communications—programmable, AI-native, and developer-first.
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